Responsibilities

• Own the social and content strategy across brands, defining how each brand shows up across platforms
• Set the vision for platform strategy, content pillars, voice, and storytelling framework
• Provide creative direction and feedback across social content, campaigns, and creator-led initiatives
• Partner closely with Brand Managers to align social and content strategy with brand priorities, launches, and campaigns
• Collaborate with copy, design, and video teams to ensure content is compelling, on-brand, and optimized for each platform
• Establish best practices for community engagement, moderation, and brand-safe interactions
• Define success metrics and reporting frameworks for social and content performance; translate insights into actionable recommendations
• Identify opportunities to integrate social content with PR moments, influencer partnerships, and lifecycle programs
• Stay ahead of platform trends, cultural moments, and emerging formats, bringing fresh thinking into the organization
• Evaluate tools, workflows, and external partners to support scalable execution

Requirements

• 8–10 years of experience in social media, content strategy, or brand marketing
• Proven experience owning social and content strategy for a brand or portfolio of brands
• Agency or high-growth, multi-brand environment experience strongly preferred
• Strong creative judgment with the ability to elevate content quality and consistency
• Deep understanding of major social platforms, content formats, and creator ecosystems
• Data-informed mindset with the ability to balance performance insights and brand storytelling
• Comfortable influencing cross-functional partners and senior stakeholders
• Strong organizational skills and ability to manage complexity at scale

Benefits

• Own social and content strategy for brands with scale and creative ambition
• Shape how our brands engage audiences in real time and over the long term
• Operate in an agency-style environment that values speed, experimentation, and relevance
• Partner closely with senior brand and marketing leadership on high-impact initiatives