Director, Social Commerce

San Diego, CA (On-site)

$120K/yr – $140K/yrDirector/Executive10+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on leading TikTok Commerce in the U.S., shaping Mindgruve’s social commerce vision, and driving cross-functional collaboration to scale GMV across client portfolios. It emphasizes leadership, partner management, and ensuring compliant, data-driven strategies. The position requires travel and a strong track record in social commerce, especially on TikTok. The role also focuses on building processes for affiliates, creators, and live commerce.

Job Description

Responsibilities

  • Lead senior relationship with TikTok Commerce U.S.
  • Present performance results and strategic recommendations to senior client stakeholders
  • Define and evolve Mindgruve’s U.S. social commerce vision, roadmap, and go-to-market strategy
  • Secure access to platform programs, betas, and category initiatives
  • Represent the agency in industry and platform forums
  • Identify upsell and cross-sell opportunities across existing accounts
  • Monitor industry trends, regulatory changes, and competitive landscape
  • Travel is required for this role, approximately 20% each year
  • Hire and lead a high-performing U.S. social commerce practice
  • Oversee TikTok Shops and store management internally

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications or another related field
  • 10+ years in a marketing agency environment
  • 5+ years of experience in Social Commerce, Digital Marketing, E-commerce, or Paid Media
  • Minimum 2 years of hands-on social commerce or TikTok Commerce experience
  • Strong experience nurturing affiliate relationships across LTK, ShopMy, and TikTok Shop
  • Proven experience scaling brands on TikTok (health, FMCG, CPG, fashion preferred)
  • Demonstrated success launching or expanding brands into new markets
  • Strong understanding of organic + paid TikTok growth strategies
  • Experience managing P&L responsibility or revenue targets
  • Experience hiring and building teams

Preferred

  • Former TikTok Commerce partnerships/category or agency growth lead (preferred)
  • Experience managing multi-brand GMV portfolios (preferred)
  • Retail media + social commerce integration experience preferred
  • Bilingual in Spanish and/or Portuguese (bonus points)
  • Existing network of 20+ creators you can activate immediately

Benefits

  • medical insurance, dental insurance, and vision insurance
  • a flexible spending account
  • voluntary life and accident plans
  • a 401(k) retirement plan with matching
  • six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina
Mindgruve logo

Mindgruve

We are a modern media, commerce, and data technology company comprised of strategists, creatives, media and commerce experts, data scientists, and engineers driven by one common purpose — to accelerate business growth through data-driven marketing, creative, and commerce. With over 400 experts worldwide, our teams deliver full-funnel, predictive marketing solutions for global brands.

Founded in 2001
San Diego, California, USA
380 employees (152 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Traffic Source Mix
Search
33.1%
Direct
49.5%
Referral
7.6%
Social
8.1%
Paid
1.2%

Headcount Trend

Current headcount: ~385

Marketing Team

Marketing Team Size
109 (29% of company)
Median Career Experience
9 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
2

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