Director of Social Commerce & Growth

New York, USA (Remote)

$120K/yr – $150K/yrDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Own growth and go-to-market for social-commerce merch across TikTok Shop, Instagram Shop, and Shopify, with creator-led distribution and performance optimization.

  • Must-have: 5+ years in social commerce or e-commerce growth with paid and organic results.
  • Standout: Experience coordinating creator-led campaigns and culturally relevant merchandise at scale.

Job Description

Responsibilities

  • Lead and implement growth strategy across TikTok Shop, Instagram Shop, Shopify, and emerging commerce platforms.
  • Build and manage paid acquisition campaigns across TikTok, Instagram, Meta, and other relevant platforms.
  • Create opportunities to increase sales through platform optimization, creator partnerships, paid campaigns, affiliate marketing, and promotions.
  • Own performance goals tied to traffic, conversion, revenue, engagement, and customer acquisition.
  • Lead and manage stores, including uploading and optimizing all products, and managing product and collection pages with a focus on search and discovery. You will be responsible for taking designs and putting them on selected merchandise within Printify, Printful, or a similar platform.
  • Implement SEO strategies to increase organic traffic and product visibility, including optimizing for AI / agentic search
  • Manage social storefronts: Build and maintain social commerce presence, including TikTok Shop, Etsy, Shop, Instagram Shop, and more.
  • Develop strategies to distribute merch through creators, influencers, meme pages, community partners, advocacy groups, and cultural networks.
  • Manage creator outreach, seeding plans, affiliate opportunities, and partnership-based distribution.
  • Build scalable systems for creator-led promotion and community-driven sales.
TaskForce logo

TaskForce

3.0 Glassdoor

Taskforce is an American veteran-owned company that provides consulting and business support services to a broad mix of industries including health care, insurance, logistics, accounting and finance. We help clients make significant and enduring improvements to their operational performance by developing custom solutions that integrate a team of our specialists to solve their business needs.Our team of American and European professionals recruits and manages a talented and highly educated Taskforce operating from our service centers in the Republic of Macedonia, which has emerged as the most ideal offshore business destination in the world because of its location, commitment to education, English prevalence, and unique economic conditions. Simply put, our team members provide more value per dollar than any others in the world.By using a Train the Trainer model, Taskforce can rapidly train and deploy a dedicated team to implement custom solutions for any industry, including✔ Healthcare: Medical Coding (Real Time and Batch), Special Coding Audits and Reviews, Medical Billing, Charge and Payment Posting, Appointment Scheduling, Patient Registration, Pre-Insurance and Pre-Cert Verification, Denial Management, Virtual Medical Scribing, Customer Care Center (Inbound Call Support), and more.✔ Insurance: Policy Checking, Endorsements, Submissions, Applications, Claim Adjustments, Loss Run Reports, Data Entry, Commission Reconciliation, Certificates, Proposals, Quotes, Statement Reconciliation, and more.✔ Accounting: Bookkeeping, Payroll processing, Accounts Payable, Accounts Receivable, Management Reporting, Customized Services Taskforce is headquartered in Knoxville, Tennessee and has service centres in Macedonia (Skopje, Bitola,Prilep,Shtip) and Croatia (Zagreb). Contact us at contact@taskforcebpo.com or visit our website https://www.taskforcebpo.com to learn more about our services.

Founded in 2015
Knoxville, Tennessee, USA
1.6K employees (10 in marketing)
49% recommend to a friend

Traffic Signals

Monthly Visitors
3.7K
Traffic Source Mix
Search
51.5%
Direct
36.6%
Referral
7.7%
Social
3%
Paid
1.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
6 (0% of company)
Median Career Experience
13.5 years
Median Tenure
5 years