Responsibilities

• Lead strategy, deliverables, and communication on 1-2 enterprise clients (depending on the scope and number of direct reports) resulting in strong client satisfaction, growth, and retention. Autonomously spearhead client conversations to discern business objectives and ad hoc requests, translating them into holistic SEO roadmaps aligned with industry best practices. This includes the ability to quickly adjust to shifting client priorities and gaining their buy-in.
• Expert experience in all SEO tools (Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog) and ability to leverage the advanced capabilities of each platform, such as API configurations and custom extractions. Be able to train junior members to utilize these tools in more advanced ways and identify and evaluate new tools and platforms; working with the leadership team to integrate them into workflows.
• Manage and execute the implementation of SEO strategy for all department deliverables (on-page, off-page, and technical SEO). This includes overseeing and providing feedback for the work product for others on your team, ensuring compliance with all processes, assisting with the development of new deliverables, and creating SOP documentation and videos to assist with team training.
• Provide expert analysis of SEO performance metrics in GA4, GSC, and Looker, such as organic traffic, rankings, conversions, and user engagement; generate comprehensive and insightful monthly reports and renewal decks for clients.
• Provide thought leadership across (1) the team; creating time and safe space for knowledge sharing, Q&A, brainstorming, discussion of client case studies/issues, and team summits, as well as (2) the agency including blog posts, webinars, whitepapers, etc.
• Collaborate with development teams on SEO initiatives like site migrations, redesigns, and all tasks requiring dev assistance.
• Execute SEO Strategies across three pillars of SEO, including on-page optimizations, technical SEO, off-page optimization, and occasional content recommendations.
• Constantly bring new insights resulting from analysis of SEO trends leading to applications for relevant campaigns
• Hold weekly or bi-weekly meetings with direct reports addressing client accounts, personal development and growth, strategic support, career advice.
• Manage 3-5 direct reports at the Associate Director level. Provide guidance, mentorship, and training to direct reports to enhance their SEO knowledge and skills and partner with them to develop SEO strategies that align with client objectives.

Requirements

• Mastery in skills and understanding of complex SEO principles (including technical SEO and language related to web development) and of new developments in SEO, such EEAT, AI, Helpful Content Updates, and SGE.
• Mastery with SEO tools such as Screaming Frog, Search Console Indexing reports, GA, Looker Studio, Ahrefs, and SemRush and an understanding of complex ways to leverage these tools.
• Mastery understanding of how to unpack meaningful insights from data to support SEO recommendations and organic growth opportunities, including cross-channel and single-channel opportunities and problem solving.
• Mastery in project management skills, attention to detail, and ability to manage multiple tasks and timelines. Must have demonstrated ability to handle large and complex client accounts and experience successfully managing migrations.
• Mastery in communication skills, both written and verbal, to collaborate effectively with team members and stakeholders, including non-SEO and/or senior leadership client members.
• Mastery in client management skills, including effectively communicating SEO recommendations and their impact and independently managing timelines and projects.
• Mastery level ability to execute deliverable processes and create result-driving custom deliverables that map back to client OKRs and true-north KPIs.
• Mastered skills in both technical and on-page SEO, including understanding of JavaScript, crawling and indexing, rendering, E-E-A-T, and core on-page SEO fundamentals.
• Exceptional experience managing e-commerce and lead generation clients.
• Exceptional experience managing multi-year SEO campaigns and experience with the following client campaign cycle touchpoints: onboarding, retention, QBRs, OKRs, escalations.

Preferred

Benefits

• health, vision, dental, life insurance
• a 401k with company match
• wellness and technology reimbursements
• home office setup support
• over 7 weeks of PTO
• Summer Fridays