Responsibilities

• Revenue Ownership - Own marketing-driven revenue targets by market and product.
• Translate company financial goals into Conversions, Conv. Rate, AOV, and ROAS targets.
• Lead go-to-market strategy for new market/product launches with clear revenue milestones.
• Improve blended revenue efficiency and contribution margin.
• Performance Marketing Strategy - Own and optimize the performance marketing ecosystem across all digital channels.
• Drive customer acquisition through Paid Search, Paid Social, and other paid media.
• Expand organic demand through SEO, including optimization for AI-generated search results.
• Manage OTAs (Online Travel Agency), affiliate partnerships, and retargeting.
• Continuously test new channels and reallocate budget to maximize ROAS.
• Conversion Optimization - Lead website A/B testing to improve conversion rate and revenue.

Requirements

• 8–12+ years in revenue, performance, or growth marketing, with 3+ years in a senior leadership role with direct ownership of meaningful revenue targets.
• Experience in high-growth eCommerce or D2C (Direct-to-Consumer) environments.
• Proven ownership of meaningful revenue targets and multi-channel marketing budgets.
• Demonstrated ability to scale revenue efficiently.
• Strong P&L fluency — experienced in forecasting, pricing strategy, and ROI modeling.
• Extremely revenue oriented, highly analytical, data driven, and tech savvy.
• Proven ability to build and lead high-performing teams with strong cross-functional collaboration.
• Thrive in a fast paced and high pressure environment.
• This position requires 50+ hours per week on average.

Preferred

Benefits

• Performance bonus
• Paid time off
• Health insurance (medical, dental, vision)
• More