Responsibilities

• Own and drive initiatives that directly impact same store sales across FEG’s portfolio Identify, prioritize, and execute revenue-driving opportunities across pricing, product mix, promotions, operational levers, and client strategies
• Partner closely with the VP of Marketing to align attendance drivers with in-store spend, ensuring a coordinated, end-to-end approach to revenue growth
• Translate insights into action by partnering with internal teams and clients to implement and scale solutions
• Ensure initiatives move from insight to execution with clear, measurable impact on revenue
• Build and institutionalize a test-and-learn approach to continuously identify and scale high-impact growth levers
• Lead high-priority, cross-functional commercial initiatives from concept through execution
• Drive alignment, accountability, and pace across teams without direct authority
• Partner with the CCO to operationalize strategic priorities
• Remove blockers and ensure consistent forward momentum
• Build and leverage financial and operational models to evaluate growth opportunities
• Analyze store-level, client-level, and portfolio-level performance to identify drivers of same store sales
• Generate insights that inform commercial decision-making and surface growth opportunities
• Translate complex data into clear, actionable recommendations that drive execution and behavioral change
• Own and evolve enterprise-wide revenue strategies across pricing, packaging, and promotional frameworks to maximize same-store sales and guest spend.
• Identify and execute opportunities to optimize product structure, improve attach rates, and enhance overall revenue performance through data-driven insights.
• Lead cross-functional alignment and drive adoption of key initiatives by effectively influencing stakeholders and clearly articulating business impact.
• Partner closely with Operations and Marketing to ensure strategies are actionable, scalable, and aligned with guest behavior, demand patterns, and capacity constraints.
• Define & Track KPIs tied to same store sales growth and initiative performance
• Synthesize data into clear, actionable insights that inform priorities and decision-making
• Provide regular, forward-looking performance updates to the CCO, highlighting risks, opportunities, and recommended actions