Responsibilities

• Work with agency creative resources to ensure processes are established and can sustainably scale, while still adhering to Staples brand guidelines & requirements for all current and upcoming ad units based on product roadmap.
• Oversee measurement and reporting, including working with Vendor Analytics Manager to define key KPIs, design vendor reporting dashboards, and manage overall vendor analytics.
• Develop communication materials on product and performance updates for senior stakeholders and steering committee discussions.
• Identify and prioritize opportunities for innovation and growth.
• Model for the team what best-in-class media plans look like – plans that meet each vendor partners' unique goals and exceed their expectations.
• Collaborate with analytics leads to provide robust forecasting & measurement/reporting to vendors.
• Create communications for various stakeholders to share insights, action items, and pipeline in a timely fashion.
• Stay up to date on trends across retail media and the broader retail landscape.
• Support alignment and contribute to buy-in with cross-functional stakeholders and senior leadership.
• Serve as a key translator between Staples Media Network business needs and internal product/engineering teams to deliver scalable solutions.
• Evaluate and evolve the ad tech and measurement ecosystem to support continued growth and innovation.
• Provide POV on retail media trends, vendor landscape, and competitive positioning to guide investment decisions.