Director, Retail Media

Dallas, TX (Hybrid)

$125K/yr – $155K/yrDirector/Executive9+ years expFull time

Posted 2 months ago

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Job Summary

Drive senior-level retail media strategy and client leadership for a nationwide agency practice, guiding executive conversations, investment decisions, and cross-functional execution across Amazon and other RMNs.

  • Must-have: 9+ years in digital media with exec-client leadership and RMN/channel experience.
  • Standout: Deep Amazon DSP and full-funnel experience with cross-channel planning.
  • Standout: Proven ability to scale a retail media practice and shape go-to-market messaging.

Job Description

  • Serve as the senior strategic lead across priority retail media accounts, owning executive-level client relationships and complex stakeholder conversations.
  • Lead the development of retail media strategy, including annual roadmaps, investment frameworks, and long-term growth planning.
  • Own the narrative for retail media across client engagements, ensuring clear, compelling storytelling in decks, QBRs, and high-impact deliverables.
  • Translate performance insights into forward-looking strategic recommendations that guide investment decisions and unlock incremental growth.
  • Partner closely with the Retail Media performance lead to align strategy with execution, ensuring seamless collaboration between planning and delivery.
  • Play a central role in evolving and scaling January Digital’s Retail Media practice, refining positioning, frameworks, and go-to-market messaging.
  • Establish best-in-class standards for strategic deliverables, client communication, and retail media thought leadership across the agency.
  • Support new business and organic growth efforts by shaping retail media strategy in RFP responses, pitches, and upsell opportunities.
  • Collaborate with Analytics, Performance Media, and Client Services leadership to integrate retail media into broader full-funnel planning and measurement strategies.
  • Identify emerging Retail Media Networks and platform innovations, advising leadership on capability expansion and long-term product investment.
  • Strengthen executive-level relationships with key retail media partners including Amazon and other RMNs.
  • Mentor and elevate strategic thinking across the Retail Media team, while day-to-day execution and pacing remain led by dedicated performance managers.
  • Drive account growth through proactive identification of expansion opportunities within existing client partnerships.
  • Collaborate with senior leadership to support broader agency growth initiatives and long-term practice development.
  • Travel Requirements: This role requires up to 10% travel. Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.
  • 9+ years experience within digital media agency function and/or digital media vendor/ad technology platform with a focus on eRetail, Retail Media Networks, or CPG
  • 4+ years of experience in a leadership or senior client-facing role.
  • Deep strategic leadership expertise in Amazon is required, including experience with upper- and lower-funnel solutions such as Amazon DSP.
  • Working knowledge of Target’s Roundel required; experience with additional RMNs (e.g., Walmart Connect, Instacart, Criteo, etc.) is a plus.
  • Proven track record of leading executive-level client relationships and shaping strategic investment plans.
  • Demonstrated strength in building decks, strategic narratives, and high-impact client deliverables.
  • Strong understanding of full-funnel media strategy and cross-channel integration.
  • Experience contributing to product development, practice growth, or go-to-market positioning within an agency environment.
  • Strong analytical mindset with the ability to translate data into business insights.
  • Strong understanding of paid media channels including search (organic and paid), social, display, programmatic, and video.
  • Experience with additional RMNs (e.g., Walmart Connect, Instacart, Criteo, etc.) is a plus.
  • Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
  • Flexible PTO and Half-Day Fridays
  • Philanthropic Efforts and Paid Time Off to Volunteer
  • Fully covered medical, dental, and vision insurance
  • Annual Wellness Stipend
  • Currently a hybrid work environment with stunning NYC & Dallas offices
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January Digital

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful client marketing organizations. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times and Dallas Business Journal three times, one of Ad Age's Best Places to Work 2025, a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Kendra Scott.

Founded in 2011
New York, New York, USA
101 employees (26 in marketing)

Traffic Signals

Monthly Visitors
9K
Traffic Source Mix
Search
29.7%
Direct
45.6%
Referral
7.1%
Social
15.6%
Paid
1.5%

Headcount Trend

Current headcount: ~101

Marketing Team

Marketing Team Size
26 (26% of company)
Median Career Experience
9 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

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