Responsibilities

• Own DSP activation and optimization strategy across retail media platforms including Amazon DSP, Walmart DSP (The Trade Desk), Target Roundel, Instacart, Kroger Precision Marketing, and other emerging retail DSPs, spanning display, video, OLV, CTV, and offsite placements aligned to onsite retail media programs
• Translate business objectives and retail signals into actionable DSP strategies, including audience segmentation (in-market, category, conquesting, lapsed purchasers, loyalists, NTB), funnel alignment, budget allocation, and flighting across retailers
• Partner closely with Search, Sponsored Ads, Social, and Client Leadership teams to design full-funnel, omnichannel retail media programs, ensuring DSP tactics complement onsite Sponsored Products/Brands/Display and broader media investments
• Lead audience and measurement strategy, leveraging retailer first-party data, clean rooms (e.g., Amazon Marketing Cloud), Retail Analytics Platforms, and third-party tools to inform optimization, incrementality, and NTB performance
• Oversee campaign setup, QA, and ongoing optimization across DSP platforms, including line-item structure, bidding strategies, pacing, frequency management, creative rotation, and performance troubleshooting
• Collaborate with internal and external creative teams to ensure DSP creative (static, video, CTV) meets retailer specs, aligns to brand standards, and is optimized for performance by format, funnel stage, and audience
• Use performance data, test-and-learn insights, and retail diagnostics to identify optimization opportunities, construct testing roadmaps (creative, audience, supply, format), and ensure a robust, ongoing experimentation pipeline
• Develop and maintain DSP playbooks and optimization frameworks, documenting learnings across retailers and platforms and translating insights into scalable best practices for broader retail media teams
• Act as a retail media DSP subject-matter expert, representing programmatic strategy in cross-functional forums, client planning sessions, and internal workstreams; proactively advising on platform capabilities, beta opportunities, and evolving retail media trends
• Ensure consistent governance and best practices across DSP activations, including naming conventions, campaign architecture, measurement standards, and platform hygiene