Director of Retail Media at Hasbro | USA | $155K/yr – $233K/yr

Hasbro

Director of Retail Media

USA (Hybrid)

$155K/yr – $233K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own global Retail Media strategy and governance for Hasbro, aligning with Toys & Games growth, retailer networks, and measurement standards to drive brand and commerce outcomes.

Lead Retail Media vision, operating model, and Center of Excellence across Amazon Ads, Walmart Connect, Roundel, and emerging networks.
Build standardized planning, attribution, and reporting to connect media investments to business outcomes.
Drive cross-functional alignment with Marketing Analytics, Sales, eCommerce, and Finance while enabling capability-building and knowledge sharing.

Job Description

Responsibilities

Define and lead Hasbro’s global Retail Media vision, strategy, and operating model
Establish long-term Retail Media priorities aligned with Hasbro’s Toys & Games growth objectives
Ensure Retail Media investments support brand growth, commerce objectives, retailer priorities, and business performance goals
Guide retailer-specific strategies across Amazon Ads, Walmart Connect, Roundel, and emerging retail media networks
Champion innovation and continuous improvement across Retail Media investments
Build and scale Hasbro’s Retail Media Center of Excellence
Develop governance structures, operating procedures, planning frameworks, and best practices that improve consistency and effectiveness
Create playbooks, training resources, learning agendas, and capability-building programs
Establish standardized approaches to retailer planning, audience strategy, measurement, reporting, and optimization
Drive knowledge sharing and organizational learning across teams and regions

Requirements

Bachelor’s degree in marketing, Advertising, Business, Communications, or a related field
10+ years of experience in Retail Media, Commerce Media, Performance Marketing, or related digital media disciplines
5+ years of people leadership experience with a demonstrated track record of building and developing high-performing teams
Deep expertise across Amazon Ads, Walmart Connect, Roundel, and broader Retail Media ecosystems
Proven experience leading large-scale media investments tied directly to commercial outcomes
Strong understanding of measurement, attribution, audience strategy, and media effectiveness
Experience developing operating models, governance frameworks, or organizational capabilities
Proven ability to influence executive stakeholders and drive organizational change
Strong communication, storytelling, and executive presentation skills
Experience within consumer products, toys, entertainment, gaming, or related industries preferred (note: listed as nice-to-have; can appear here if desired)

Preferred

Experience within consumer products, toys, entertainment, gaming, or related industries preferred

Benefits

Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923

Pawtucket, Rhode Island, USA

8K employees (2,353 in marketing)

www.hasbro.com

54% recommend to a friend

36% CEO approval