Director, Retail Media Activation at Mars United Commerce | Rogers, AR | $129K/yr – $207K/yr

Mars United Commerce

Director, Retail Media Activation

Rogers, AR (Hybrid)

$129K/yr – $207K/yrDirector/Executive6+ years expFull time

Posted 3 months ago

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Job Summary

Lead AdTech-enabled onsite activations and campaign optimization at Mars United Commerce, guiding a small team and owning cross-channel tracking, trafficking, and client activations.

Own onsite activations strategy, QA, and ongoing optimization for retailer campaigns.
Must-have: 6+ years managing AdTech platforms and CM360/GAM capabilities.
Standout: Leadership of 5–6 direct reports and cross-functional collaboration with client teams.

Job Description

Responsibilities

Establish a culture of excellence and quality output
Lead by example and foster an environment of subject matter expertise, collaboration and teamwork
Embrace MU entrepreneurial vision and commitment to a positive work environment
Mentor colleagues and act as a leader within the organization
Lead Onsite Retailer Activations inclusive of Sponsored Search, Display, and Video
Develop tracking/tagging strategies for retailers (e.g., for onsite campaigns using Google Ad Manager)
Manage the development, trafficking, and optimizations of advertising campaigns
Lead campaign troubleshooting and issue resolution with client teams, creative agencies, and clients as required
Manage client activations, inclusive of onsite strategy development, QA, campaign creation and management, optimization, report delivery, and client communication
Oversee the day-to-day workload, training and career development of 5 -6 direct reports

Requirements

6+ years in a hands-on role in managing AdTech platforms
Proficient in Onsite Sponsored Search management and strategy
Advanced experience with ad trafficking, digital marketing, campaign management
Advanced experience with AdTech implementation (CM360, GAM etc.)
Advanced in SQL; Looker, Tableau, PowerBI, and Python experience is a plus
Advanced knowledge of display, video, social, DSP and DMP tech needs with media providers such as DV360, TTD, Meta, LiveRamp, and CM360
Expertise in cross-channel and cross-device tracking, optimization, and attribution, using platforms like Google Analytics, Adobe Analytics, and Adjust
Ability and track record of cultivating strong relationships both internally and externally
Easily handle multiple competing priority initiatives at once, who is a self-starter with ability to thrive in an ambiguous, fast-paced, results-oriented environment

Preferred

Python experience is a plus
Self-starter with ability to thrive in an ambiguous, fast-paced, results-oriented environment

Benefits

The best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Mars United Commerce

Mars UnitedSM Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Founded in 1972

Southfield, Michigan, USA

970 employees (280 in marketing)

www.marsunited.com