Director, Retail Marketing at Paramount | Los Angeles, CA | $139K/yr – $209K/yr

Paramount

Director, Retail Marketing

Los Angeles, CA (On-site)

$139K/yr – $209K/yrDirector/Executive10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the U.S. retail strategy for Paramount through tightly run cross-functional plans that fuse retailer needs with exclusive placements and high impact shopper experiences.

Retail Strategy: Own the end-to-end plan for Paramount Takeovers across mass retail and align with JBP for future growth.
Channel & Budget Ownership: Manage RMNs, in-store and e‑commerce execution, and the full U.S. retail marketing budget with ROI tracking.
Ops & Insights: Build dashboards, run tests, translate retailer insights into brand actions and executive-ready recommendations.

Job Description

Direct the overarching strategy for "Paramount Takeovers" across the U.S. retail landscape
Ensure global beats for major franchises are localized and executed with consistency across all account-specific teams
Partner with the Retail Sales organization to develop future-focused Joint Business Planning (JBP)
Lead executive-level presentations to retail buyers to secure exclusive cross-category statements and premium placements
Lead comprehensive marketing plans inclusive of in-store, e-commerce, and Retail Media Networks (RMNs)
Integrate Paramount+ into the shopper journey through high-value bundles (e.g., Walmart+ or Amazon Prime)
Champion "First-to-Market" retail experiences, including livestream commerce, AR-driven in-store activations, and experiential pop-ups to differentiate brands at the point-of-purchase
Act as the internal "Voice of the Retailer," ensuring retailer needs and insights are integrated into brand strategies
Navigate a complex matrix (Studio, Licensing, and Ad Sales) to ensure retail mandates are fully adopted
Develop measurable frameworks and dashboards to optimize programs using A/B testing, ROI metrics, and consumer insights

Paramount

3.7 Glassdoor

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Founded in 2021

Los Angeles, California, USA

1.3K employees (548 in marketing)

www.paramount.com/brand/paramount-plus

68% recommend to a friend

53% CEO approval