Responsibilities

• Provide thought leadership, impacting/contributing to client’s way of doing business with their key retailer on an ongoing basis
• Collaborate with clients and retailer to ensure full strategic alignment of all plans and programming, inclusive of omni/shopper strategy and plans, media strategy and media plans
• Act as a change agent/impact player from both an internal and external perspective – contributing to both client and agency performance
• Expand assigned business through identification of growth opportunities within your retailer or class of trade
• Owner of the retail media relationship specific to the retailer
• Manage client relationship at the retail level to include shopper marketers, sales teams and Marilyn insights teams.
• Leads discussions on mid-campaign optimizations and final recap recommendations
• Supports implementation of all programmatic/DSP and DDM activation and testing
• Demonstrate financial responsibility related to client scope of work, hours management and staffing needs.
• Develop annual business plans, setting short- and long-term strategic course for growth of assigned business

Requirements

• Bachelor’s degree in advertising, marketing, business, or related field - MBA preferred
• Minimum of 8 years of marketing, ecommerce, media or advertising experience with grocery retailers
• Dynamic personality able to effectively engage and influence a variety of audiences
• A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
• Motivational leadership, inspiring team to deliver top performance every day against assigned business
• Strategic thinking in the development of Shopper Marketing programs and management of day to day business
• Sound decision making skills
• Passion about business and dissatisfaction with status quo – always thinking of ways to improve/grow assigned client/business
• Strong listening skills and attention to detail
• Excellent verbal, written, presentation and interpersonal skills
• Desire to dig in and do what’s needed to get the job done right.
• Some travel is required

Preferred

• MBA preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances