Director, Real Estate Marketing at Clear Channel Outdoor | New York, USA | $130K/yr – $174K/yr

Clear Channel Outdoor

Director, Real Estate Marketing

New York, USA (On-site)

$130K/yr – $174K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

Job Summary

Drive Real Estate marketing and RFP programs to enable cross-market revenue growth and faster asset activation.

Must-have: 7+ years in B2B/Product/Digital Marketing with GTM and revenue enablement.
Standout: Experience coordinating across Marketing Operations, Regional teams, and senior leadership on go-to-market frameworks and RFPs.

Job Description

Responsibilities

Support revenue growth across markets by creating & maintaining a library of selling materials that clearly communicate the value of CCO’s Real Estate portfolio and solutions, ensuring their timeliness, accuracy, and scalability across CCO markets.
Work with Marketing Operations to efficiently make Marketing materials & related assets available to REPA team members across CCO markets, including communications about updated materials, version control, and regular gathering of feedback – both internal and from customers – to inform and influence future materials and edits.
Lead and evolve CCO’s approach to responding to municipal and high-profile Requests for Proposal (RFPs), including development of standardized templates, messaging frameworks, and creative direction that create opportunities to submit best-in-class proposals that increase win rates.
Serve as the primary internal RFP marketing consultant to markets and market leadership, advising on best practices, strategy, positioning, messaging, and proposal development to improve competitiveness and win rates. Coordinate with Clear Channel’s Regional Marketing teams to partner as needed on market-specific RFP responses and to generate ideas and feedback that support local teams’ Real Estate development efforts.
Establish and continuously improve scalable processes to provide best-in-class Marketing support to REPA team members, collaborating closely with Regional & Corporate Marketing teams to develop internal and customer-facing materials and resources as needed.
Serve as the voice of CCO’s Real Estate function to contribute to development of content marketing solutions, including case studies, thought leadership, social media content and other ways to externally tell the story of CCO’s Real Estate innovations and leadership.
Lead recurring Real Estate Marketing meetings and communications with senior leadership (including SVPs of Real Estate) to align on priorities, share updates, and drive consistency across markets.
Provide regular internal updates on Real Estate Marketing programs and developments, including on Marketing “All-hands” calls, corporate calls and in Marketing leadership meetings.
Partner with Real Estate and Marketing leadership teams to implement go-to-market frameworks, standardizing how new builds, conversions, acquisitions, and removals are communicated and activated across markets. Work with Regional Marketing teams to support digital deployment strategies, including earlier go-to-market activation, pre-sale enablement, and improved speed-to-revenue for new assets.
Working closely with Corporate Marketing and Business Operations teams, lead the evolution of Real Estate lead generation efforts, including intake processes, routing, tracking, and reporting to improve visibility, efficiency, and conversion.
Other projects as assigned.

Requirements

7+ years of combined B2B Marketing, Product Marketing, and/or Digital Marketing
Bachelor’s degree in marketing or business preferred, or equivalent combination of education, training, experience, or military experience
Graduate degree preferred
Strong go-to-market strategy, revenue enablement, and aligning marketing efforts to drive measurable business outcomes
Functional understanding of how advertising media is planned, bought and sold, and the role that Marketing and advertising play in driving customer journeys from acquisition to retention
Experience in developing and managing multiple complex projects in fast-moving corporate cultures
Excellent verbal and written communication skills
Experience building and optimizing marketing processes, including intake workflows, cross-functional coordination, and scalable content systems
Proficiency with Microsoft Office (Word, Excel, PowerPoint), Asana or similar project management tools, and generative AI tools