Responsibilities

• Organize and maintain VIP talent relations and partnerships chart including the strategy for VIP/Celebrity that includes a strategy for seeding, gifting, dressing, and loans.
• Set goals/KPI’s around VIP/Celebrity strategy constantly innovating strategy and talent based off what has worked and what has n’t.
• Coordinate with social team to present VIP talent for content creation.
• Continuously research and update 360 Marketing Calendar with important dates including: current and upcoming cultural events, brand initiatives, etc.
• Concept and execute celebrity, influencer and media events.
• Work with all internatinol agencies and partners to keep brand story telling and initiviates consistant on a global scale.
• Collaborate with internal stakeholders across design, merchandising and marketing to create compelling moments for the launch of product and services.
• Build relationships with innovative leaders and influencers to grow brand, product and industry awareness.
• Proactively present PR ideas to benefit the brand by working with agency partners to execute a PR strategy that includes traditional and non-traditional PR tactics, influencer marketing and meaningful experiences for media and customers.
• Ensure a consistent brand message across all brand communications including all press releases for omnichannel initiatives.
• Pitch media and secure top-tier press placements.
• Create and package communication tools to educate agency partners, associates and customers about core brand messages and key brand initiatives.
• Oversee tracking and communication of press coverage to internal team.
• Maintain an organized system for sample maintenance and transportation
• Oversee internal communications of key initiatives.
• Oversee PR budget and expenses.