DIRECTOR OF PROGRAMMATIC MEDIA BUYING (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

USA (Remote)

$120K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale the programmatic media engine across display, video, CTV/OTT, audio, native, gaming, and DOOH, turning thousands of campaigns into measurable client outcomes.

  • Own programmatic strategy and end‑to‑end lifecycle from activation to optimization across multiple channels.
  • Lead a 15+ person team and drive a culture of accountability and continuous improvement.
  • Build scalable processes, frameworks, and partner relationships that improve efficiency and performance.

Job Description

  • Own the overall programmatic media buying strategy across multiple digital channels, including display, online video, CTV/OTT, streaming audio, native, gaming, and digital out-of-home.
  • Lead a high-volume programmatic operation responsible for managing thousands of campaigns and significant monthly media spend.
  • Establish best practices around campaign execution, optimization, measurement, and reporting.
  • Drive innovation by evaluating new technologies, inventory sources, data partnerships, and emerging advertising solutions.
  • Serve as the organization's programmatic subject matter expert and strategic advisor.
  • Lead, mentor, and develop a team of 15+ programmatic buyers, strategists, and specialists.
  • Build a culture focused on accountability, operational excellence, collaboration, and continuous improvement.
  • Develop training programs, workflows, and career development paths to scale team capabilities.
  • Create performance standards and processes that enable consistent execution across a large campaign portfolio.
  • Partner with recruiting and leadership teams to attract and retain top programmatic talent.
FOX Carolina News logo

FOX Carolina News

Your source for local breaking news, weather, traffic, sports, crime and getting answers in Greenville, Anderson, Spartanburg, and Pickens, SC. WHNS-TV FOX Carolina is market 37 with 940,000 Households.

Founded in 1978
USA
112 employees (84 in marketing)

Traffic Signals

Monthly Visitors
2.7M
Traffic Source Mix
Search
32.6%
Direct
44.5%
Referral
4%
Social
18.6%
Paid
0.2%

Headcount Trend

Current headcount: ~112

Marketing Team

Marketing Team Size
58 (52% of company)
Median Career Experience
8 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
4

Recent News