Director, Product Marketing

San Jose, CA (Hybrid)

$193K/yr – $275K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the messaging and GTM for Zscaler’s Zero Trust Branch, aligning product strategy with market needs and cross-functional launches across branch networking and AI security.

  • Own positioning and differentiated value for Zero Trust Branch to guide product marketing and sales enablement.
  • Lead cross-functional go-to-market plans for launches and strategic initiatives tied to branch networking and AI security priorities.
  • Develop core messaging and content for technical and executive audiences and partner with Product Management to influence the roadmap based on market insights.

Job Description

Responsibilities

  • Lead product marketing strategy for Zscaler’s Zero Trust Branch solutions, including positioning, messaging, and differentiated value propositions
  • Drive cross-functional go-to-market planning and execution for launches, announcements, and strategic initiatives tied to branch transformation, Zero Trust networking, and adjacent AI security priorities
  • Develop core messaging and content for technical and executive audiences, including sales tools, presentations, solution briefs, web content, and competitive assets
  • Partner closely with Product Management to influence roadmap and strategy based on customer needs, market trends, and competitive intelligence across branch networking, SASE, SSE, and AI Security
  • Act as a senior cross-functional leader who can independently own high-impact initiatives and serve as a force multiplier for the broader product marketing organization

Requirements

  • Bachelor’s degree in Engineering, Computer Science, Marketing, Business, or a related field
  • 8+ years of experience in product marketing, product management, technical marketing, or related go-to-market roles in enterprise software, cybersecurity, or networking
  • Strong experience developing positioning, messaging, and go-to-market plans for technical B2B products
  • Familiarity with enterprise networking and security domains such as Zero Trust, SASE, SSE, SD-WAN, branch/campus networking, firewalls, and microsegmentation
  • Proven ability to work cross-functionally and influence senior stakeholders across product, sales, and marketing organizations

Preferred

  • MBA or advanced degree preferred
  • Direct experience marketing branch networking, SD-WAN, SASE, SSE, or cloud security solutions
  • Background working with industry analysts, press, and executive spokespeople

Benefits

  • Various health plans
  • Time off plans for vacation and sick time
  • Parental leave options
  • Retirement options
  • Education reimbursement
Zscaler logo

Zscaler

3.7 Glassdoor

Zscaler empowers enterprises to modernize security, streamline operations and help transform business through its innovative approach to cybersecurity. The Zero Trust Exchange platform, strengthened by AI, safeguards thousands of customers against cyber threats and data breaches by securely connecting users, devices, and applications from any location. With over 500 billion transactions processed daily, Zscaler operates the largest in-line cloud security platform, preventing more than 9 billion security incidents and policy violations each day. Transform your business with Zscaler’s cutting-edge approach to cybersecurity.Stay Connected:LinkedIn: https://www.linkedin.com/company/zscalerTwitter: https://www.twitter.com/zscalerFacebook: https://www.facebook.com/Zscaler/Instagram: https://www.instagram.com/zscalerinc/

Founded in 2008
San Jose, California, USA
9.4K employees (451 in marketing)
67% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$274K
Traffic Source Mix
Search
23.9%
Direct
58.8%
Referral
13.5%
Social
2%
Paid
1.7%

Headcount Trend

Current headcount: ~9.4K

Marketing Team

Marketing Team Size
291 (3% of company)
Median Career Experience
16 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.7B
Last Raise
$1.5B
Post IPO Debt, 9 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $1.5B
  • Apr 2024
    Post IPO Equity • $22.7M
  • Nov 2017
    Secondary Market

Recent News