Director Product Marketing - Signal Connectivity Products

San Jose, CA (On-site)

$180K/yr – $250K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own the PCIe signal conditioning product marketing agenda, shaping go-to-market, launches, and collateral to drive design wins and revenue across strategic accounts.

  • Go-to-Market Strategy & Execution for PCIe signal conditioning products across hyperscalers and enterprise.
  • Translate market and competitive insights into clear positioning, messaging, and sales enablement to win technical buyers.
  • Lead cross-functional collaboration with engineering and executive leadership to align roadmap, marketing initiatives, and revenue goals.

Job Description

Responsibilities

  • Go-to-Market Strategy & Execution
  • Lead product positioning, messaging, and go-to-market strategy for PCIe signal conditioning product line
  • Define and execute product launches that drive awareness, demand, and adoption with hyperscaler and enterprise customers
  • Develop compelling content including presentations, white papers, datasheets, and technical collateral
  • Revenue Impact
  • Accountable for revenue delivery through new design wins, flawless execution of active programs, and driving long-term growth across strategic accounts
  • Drive alignment between product positioning and business objectives, ensuring strategies translate into measurable revenue growth
  • Market & Competitive Intelligence
  • Own competitive analysis and market intelligence for PCIe signal conditioning markets
  • Identify market trends, customer needs, and emerging opportunities in AI infrastructure connectivity
  • Translate market insights into actionable product and positioning recommendations
  • Cross-Functional Leadership
  • Partner with engineering to deeply understand product capabilities and roadmap
  • Enable sales teams with training, tools, and competitive positioning to win strategic accounts
  • Collaborate with executive leadership to align product marketing initiatives with corporate strategy
  • Team & Stakeholder Management
  • Build and mentor a high-performing product marketing team
  • Serve as a technical spokesperson at industry events, customer meetings, and analyst briefings
  • Drive alignment across marketing, product, and sales organizations

Requirements

  • Bachelor’s degree in electrical engineering, Computer Engineering, or related technical field
  • 10+ years of experience in product marketing, product management, or technical marketing roles
  • Demonstrated experience with PCIe technology or high-speed switching/interconnect products
  • Strong understanding of semiconductor products and silicon development lifecycle
  • Proven track record of leading successful product launches in the data center or infrastructure market
  • Experience presenting to and influencing technical audiences including engineers and architects

Preferred

  • MBA or master’s degree in a technical discipline
  • Experience marketing to hyperscaler customers (AWS, Google, Microsoft, Meta, etc.)
  • Familiarity with emerging standards such as UALink, or PCIe Gen 6/7
  • Background in AI/ML infrastructure or data center architecture
  • Experience building and leading product marketing teams at high-growth technology companies
  • Strong executive presence and public speaking skills for industry events and analyst engagements
Astera Labs logo

Astera Labs

4.7 Glassdoor

Astera Labs is a global leader in purpose-built connectivity solutions that unlock the full potential of AI and cloud infrastructure. Our Intelligent Connectivity Platform integrates PCIe®, CXL®, and Ethernet semiconductor-based solutions and the COSMOS software suite of system management and optimization tools to deliver a software-defined architecture that is both scalable and customizable. Inspired by trusted relationships with hyperscalers and the data center ecosystem, we are an innovation leader delivering products that are flexible and interoperable. Discover how we are transforming modern data-driven applications at www.asteralabs.com.

Founded in 2017
Santa Clara, California, USA
630 employees (33 in marketing)
96% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
76.2K
Traffic Source Mix
Search
43%
Direct
47.6%
Referral
6.9%
Social
1.5%
Paid
0.9%

Headcount Trend

Current headcount: ~631

Marketing Team

Marketing Team Size
9 (1% of company)
Median Career Experience
12.5 years
Median Tenure
1.4 years

Funding

Total Funding
$206.4M
Last Raise
$150M
Series D, 3 years ago

Funding History

  • Nov 2022
    Series D • $150M
  • Sep 2021
    Series C • $50M
  • Apr 2020
    Series B

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