Responsibilities

• Own product marketing strategy and execution
• Provide executive leadership across product messaging, positioning, competitive intelligence, product launches, that is tightly aligned with our go-to-market strategy, our sales enablement as well as voice of customer team.
• Define and evolve clear, differentiated messaging that resonates across customer segments, channels, and in-product experiences.
• Lead high-impact GTM plans for new and existing offerings, outlining how products are developed, positioned, launched, and scaled.
• Partner closely with Sales and Sales Enablement to ensure teams are equipped with launch-ready, compelling narratives, value propositions, and proof points that clearly articulate differentiation.
• Ensure a deep connection of the voice of the customer to what we offer in market
• Partner with Product leadership and our Voice of Customer team to embed voice-of-customer insights into product planning through research, market trends, competitive analysis, and performance data.
• Develop and maintain buyer and user personas that inform product development, marketing strategy, and lifecycle engagement.
• Build and manage a strategic pipeline of customer references and case studies in partnership with Sales.
• Build brand authority and demand

Requirements

• 10+ years of experience in product marketing, go-to-market, product management, software, or strategic consulting.
• 5+ years of experience partnering with or supporting a large, direct B2B sales organization.
• Experience utilising AI tools to automate processes and enhance product marketing effectiveness
• Proven ability to influence, align, and execute in a highly matrixed environment.
• Exceptional communication skills, with confidence engaging executive audiences and translating complex ideas into clear, compelling narratives.
• Strong business acumen with a track record of data-driven decision-making and creative problem-solving.
• Ability to rapidly understand new technologies and articulate their business value.
• Experience leading complex, cross-functional initiatives with senior stakeholders.
• Confident public speaker and evangelist, comfortable presenting to customers, prospects, media, analysts, and industry influencers.
• Demonstrated ability to measure and communicate ROI.

Preferred

• Benefits and incentives tied to performance and impact across product marketing goals
• Hybrid/Remote work arrangements with competitive compensation package

Benefits

• Hybrid/Remote work arrangements and competitive paid time off programs.
• A creative, innovative, and global working environment in the creative and software technology industry
• Highly engaged Events Committee to keep work enjoyable.
• Reward & Recognition Programs (including President's Club for all functions)
• Professional onboarding program, including robust targeted training for Sales function
• Development and advancement opportunities (high internal mobility across organization)
• Great pension scheme to save for your future, and so much more!