Director, Product Marketing at Madison Reed | San Francisco, CA | $150K/yr – $155K/yr

Madison Reed

Director, Product Marketing

San Francisco, CA (Remote)

$150K/yr – $155K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Drive product commercialization and omnichannel growth for Madison Reed with cross-functional leadership from discovery through launch.

Must-have: 10+ years in product marketing with successful launches
Standout: deep wholesale/retail marketing and premium brand positioning at scale

Job Description

Responsibilities

Product Commercialization & Go-to-Market Leadership
Partner with Product Development (PD) to co-lead the discovery phase; leverage consumer insights and market whitespace to pitch, prioritize, and price new concepts that drive omnichannel growth.
Own the end-to-end commercialization lifecycle and the cross-functional Stage-Gate process—driving alignment across Finance, Supply Chain, Channel Teams and Marketing to ensure launches are scalable, on-time, and impactful.
Serve as the primary strategic bridge between Wholesale, E-commerce, HCB and Marketing; translate brand stories into winning omni strategies while ensuring channel-specific needs are integrated into the broader innovation roadmap.
Analyze market signals and product metrics to measure ROI and inform future roadmaps, ensuring every launch strengthens Madison Reed's premium market position.
Strategic Partner to the SVP of Integrated Marketing
Act as a core advisor to the SVP of Integrated Marketing to architect annual plans and portfolio strategies that align product innovation with brand growth.
Lead the integration of product narratives across brand campaigns and seasonal initiatives, ensuring a cohesive and premium consumer experience at every touchpoint.
Drive organizational clarity on product priorities and sequencing; develop high-stakes storytelling and business cases to secure executive alignment and resource allocation.
Transform high-level marketing goals into actionable product roadmaps, bridging the gap between creative vision and commercial execution.

Requirements

10+ years of marketing experience, with significant leadership experience in product marketing
Proven track record leading successful product launches in consumer goods, beauty, or omnichannel brands
Proven experience managing complex product lifecycles and Stage-Gate processes in a high-growth environment
Ability to influence without authority across a matrixed organization, specifically bridging the gap between creative marketing teams and operational wholesale teams
Deep and extensive experience conducting consumer research to gain consumer insights which inform product positioning
Strong wholesale/retail marketing experience; understanding of in-store execution and partner needs
Exceptional strategic thinking paired with operational rigor and attention to detail
Confident cross-functional leader with the ability to influence at the executive level
Passion for beauty, innovation, and building brands that customers love
Travel limitations: travel less than 15% of the time
Role is full-time and remote

Benefits

Comprehensive Healthcare
100% Company Paid Short and Long Term Disability
401k Participation and Equity Grants
Continuing Education Contributions
HSA Employer Contributions and FSA Options
Parental Leave Program
Commuter Benefits
Responsible Paid Time Off Program
Complimentary Madison Reed Products + Discounts on Hair Color Bar Services
Company sponsored events

Madison Reed

3.5 Glassdoor

We’re disrupting a $50 billion industry.Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With the launch of our men’s line in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing your own hair at home.We live our values.Here at our San Francisco headquarters and in every Hair Color Bar nationwide, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.We are hair color that breaks the rules.Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.Join us in our mission to live life colorfully and make personal care more personal.

Founded in 2013

San Francisco, California, USA

461 employees

madison-reed.com

65% recommend to a friend

70% CEO approval