Responsibilities

• Customer Advocacy: Act as the voice of the customer by understanding their needs and challenges through interviews, market research, competitive analysis, and engagement with sales teams.
• Strategic Messaging: Develop compelling positioning and messaging frameworks for products, personas, and features, collaborating closely with product and sales to address specific needs. Craft tailored messaging for demand generation, SDR, sales, and channel partners.
• Sales Enablement: Empower the entire organization with relevant product and customer knowledge. Create essential sales collateral, including playbooks, sales plays, and pitch decks.
• Product Launch Management: Lead and execute product launch strategies, partnering with product management, demand generation, sales, and customer success teams.
• Market Education: Collaborate with demand generation on content strategies to achieve product goals, producing collateral such as blogs, whitepapers, webpages, demos, and videos.

Requirements

• 4+ years experience in cybersecurity product marketing, ideally in Identity (IGA, PAM, IAM) or an adjacent space like SaaS Security or asset management.
• Strong writer and public speaker who is comfortable rolling up their sleeves to create stand-out marketing content and sales enablement.
• Skilled project manager who can keep stakeholders informed and projects on track.
• Technical curiosity and an aptitude for learning. You understand the identity ecosystem and practices.
• You represent the voice-of-the-customer and can distill actionable product roadmap recommendations from customer feedback, market research, and competitive analysis.