Chime Financial, Inc

Director of Product Marketing, Lending

San Francisco, CA (Hybrid)

$199K/yr – $275K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive product marketing for core fintech products, shaping go-to-market, messaging, and cross-functional alignment at scale.

  • Own end-to-end GTM and product launches to drive adoption and retention.
  • Must-have: 10+ years in product marketing and 7+ years leading teams; 2+ years lending.
  • Standout: Cross-functional influence across Product, Growth, Brand, Analytics and team-building.

Job Description

Responsibilities

  • Define and lead go-to-market strategy for key products and features, from launch through scale
  • Develop clear, differentiated positioning and messaging that resonates with target customers
  • Drive alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
  • Improve product adoption, engagement, and retention through effective product marketing strategies
  • Partner with Product to influence roadmap and feature prioritization based on market and customer insights
  • Build and scale a high-performing Product Marketing team, setting clear priorities and execution standards
  • Establish frameworks and processes for repeatable, high-quality product launches

Marketing Team

Marketing Roles Posted (Last 30 Days)
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