Responsibilities

• Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
• Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
• Lead business performance recaps and findings with executive leadership team
• Be a voracious consumer of culture and help highlight trends that can inform our creative and product strategy
• Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect

Requirements

• 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
• Passionate storyteller with strong communication, presentation, and writing skills
• Strategic thinker who equally values creativity and marketing effectiveness
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
• A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
• Experience managing and developing a team of marketers
• Bachelor's degree or higher
• Personal finance knowledge and experience is a big bonus, but not required

Benefits

• Plus benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!