Director, Product Marketing at Infios | USA | $140K/yr – $170K/yr

Infios

Director, Product Marketing

USA (Remote)

$140K/yr – $170K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Identify and own the market-facing engine for a B2B software product by shaping positioning, conducting market and competitive research, driving launches, enabling sales, and closing the loop with customer feedback.

Product messaging and differentiation: own positioning across target segments and channels.
Go-to-market launches: plan events, collateral, and sales enablement with cross-functional teams.
Market and customer insight: lead analysis and feedback loops to steer product marketing and PMM alignment.

Job Description

Responsibilities

Product Positioning and Messaging: Develop compelling product positioning and messaging that resonates with our target audience and differentiates Körber Supply Chain Software in the market.
Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscapes. Analyze customer needs and preferences to inform product development and marketing strategies.
Product Launches: Plan and execute successful product launches, including go-to-market strategies, launch events, and collateral development.
Competitive Analysis: Monitor the competitive landscape and analyze competitor offerings to identify opportunities for product differentiation and market expansion.
Sales Enablement: Provide sales teams with the necessary tools, training, and resources to effectively sell Körber Supply Chain Software products.
Customer Engagement: Foster strong relationships with customers and partners to gather feedback, understand their needs, and drive product adoption.
Product Management Collaboration: Work closely with product management teams to ensure that product development aligns with market needs and marketing objectives.

Infios

We relentlessly make supply chains better. For everyone. No matter your business size. Whatever your goal. No matter the challenge. No matter your starting point. We will meet you where you are to create the future you need. With a portfolio of adaptable solutions, we empower businesses of all sizes to simplify operations, optimize efficiency and drive measurable impact. Infios serves more than 5,000 customers across 70 countries, delivering adaptable and innovative technologies that evolve with changing business needs.

1.4K employees (76 in marketing)

www.infios.com