Director, Product Marketing - Digital Assets at Early Warning Services | New York City, NY | $186K/yr – $232K/yr

Director, Product Marketing - Digital Assets

New York City, NY (Hybrid)

$186K/yr – $232K/yrDirector/Executive12+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive partner-centric product marketing by aligning channel strategies with product goals, building enablement tools, and delivering measurable partner performance and market awareness.

Partner marketing strategy and enablement: coordinate messaging, co-marketing plans, and joint launches with financial institutions and partners.
Brand alignment and value propositions: ensure consistent partner messaging and articulate product value across ecosystems.

Job Description

Leads product marketing strategy for B2B and partner-driven channels, ensuring alignment with product and commercialization objectives.
Own and drive product marketing positioning and ongoing market awareness of digital asset capabilities through all segments and partners.
Leads development and ongoing updates of marketing and enablement toolkits (e.g. go-to-market plans, templates, messaging frameworks, etc.) for Financial Institutions and partners to ensure consistent messaging and drive solution and product awareness.
Builds and maintains strong relationships with a diverse set of internal and partner constituencies including marketing teams, product management, partnerships, legal, finance, and sales.
Defines and manages co-marketing budget to optimize program impact and results across partners.
Acts as key marketing contact for onboarding new partners, including working with partners to coordinate marketing plans, communications, and launch activities.
Works closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding across partner channels.
Supports development of product positioning and value propositions to help partners effectively communicate Early Warning solutions to their customers.
Initiates development of performance and tracking reports for partner marketing programs, consolidating information and providing end-to-end metrics visibility.
Monitors market trends, competitive landscape, and emerging technologies (including digital assets and evolving payment models) to inform partner marketing strategies.

Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
Typically 12+ years of experience in marketing, communications or a related field.
Minimum of 8 years experience in partner, channel, or product marketing, relationship management, or sales.
Experience working for either a start-up or high-growth organization.
Experience with digital assets, blockchain-based systems, emerging payment technologies, and related customer experiences.
Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go to market strategies for partnership.
Experience managing a small team.
High level of personal and professional integrity, sensitivity and confidentiality.
Experience in payments, financial services, or network-based platforms.

Experience in payments, financial services, or network-based platforms.
Experience developing marketing strategies for platform-based or ecosystem-driven products.
Experience creating partner enablement programs and sales/partner-facing collateral.
Experience with digital assets and blockchain products and customer experiences.

Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
12 weeks of Paid Parental Leave
Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process!
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Early Warning Services is an affirmative action and equal opportunity employer.