Responsibilities

• Develop and Own Product Positioning & Messaging: Craft clear, differentiated positioning and messaging for i-Ready’s assessment and instructional solutions that resonate with educators, administrators, and district leaders
• Lead Go-to-Market Strategy: Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution
• Market & Competitive Analysis: Conduct research on EdTech trends, K–12 customer needs, and competitive landscape; translate insights into actionable strategies
• Sales Enablement: Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals
• Content Strategy: Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership
• Customer Advocacy: Partner with Customer Success to identify and showcase educator and district success stories that demonstrate product impact
• Performance Measurement: Define KPIs for product marketing initiatives and report on effectiveness to senior leadership
• Leadership & Team Development: Manage and mentor a team of product marketers, fostering growth and professional development
• Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging
• Champion a culture of innovation, accountability, and continuous improvement within the marketing organization

Requirements

• Experience: 8+ years in product marketing or related roles, with at least 3 years in a leadership position
• Required: Proven experience in the EdTech sector, with a strong understanding of K–12 education markets, buyer personas, and procurement cycles
• Preferred: Experience in the K-12 assessment market, with a strong understanding of assessment buyer personas, procurement cycles and offerings
• Skills: Strategic thinking, storytelling, and analytical skills; ability to influence cross-functional teams and lead high-performing teams
• Education: Bachelor’s degree in Marketing, Business, or related field; MBA a plus

Preferred

• Experience in education, assessment, edtech, or research-driven environments strongly preferred
• MBA is a plus

Benefits

• Medical, dental, vision, and basic life insurance
• Company 401k plan with employer match
• Flexible vacation and sick policy in addition to twelve paid holidays
• Winter office closure between Christmas and New Year’s
• A number of additional perks and benefits