Director of Product Marketing at Cricut | South Jordan, UT

Cricut

Director of Product Marketing

South Jordan, UT (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Own global product marketing strategy and ongoing performance, from naming and positioning to cross-functional launches.

Own global launch strategy and ongoing product performance.
Must-have: strong cross-functional leadership and accountability.
Standout: end-to-end ownership of product messaging and cross-team alignment.

Job Description

Responsibilities

Leading and developing a product marketing team
Owning global launch strategy and execution
Product naming, positioning, and core messaging
Visual packaging, website (PDP), product ratings and reviews, and sales support
Campaign and asset development in partnership with Creative
Managing cross-functional alignment and launch readiness
Measuring performance and optimizing post-launch results
Monitoring and driving continual high product performance (not launch and forget)

Requirements

Strong at influencing across the organization
Excellent at cross-functional leadership
Strong organized and great at developing and maintaining process
Strong people manager developing strong relationships while also driving accountability
Skilled marketer with strong education and experience in tech or CPG marketing
Extensive experience in launching products to market globally
Excellent at development marketing strategy
Extensive experience developing product positioning and messaging
Out-of-the box thinker with drive to deliver higher than expected outcomes
Decisive decision maker with sound judgment

Benefits

We’ve Got You Covered At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.
You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

Cricut

3.1 Glassdoor

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.At Cricut, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of all. Let’s make. Enjoy incredible perks. We take care of our team. From medical, dental, vision, and retirement benefits, IVF contribution, pet insurance, 401K match, life insurance to incentive programs, work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.Like what you see? We can’t wait to meet you.Need help making? Contact us: https://cricut.com/en-us/contact

Founded in 1969

South Jordan, Utah, USA

1K employees (204 in marketing)

cricut.com/blog/what-is-cricut?utm_campaign=brand&utm_medium=social&utm_source=linkedin&utm_content=evergreen&utm_term=bio

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