Director of Product Marketing

San Francisco, CA (Remote)

$150K/yr – $210K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own the messaging, GTM and competitive strategy for an AI-focused product, leading launches, content, and cross-functional alignment to drive adoption and revenue.

  • Own messaging, positioning, and proof points across segments.
  • Lead launches, enablement, and collaboration with product, sales, and marketing.
  • Shape growth narratives and partnership with growth teams to optimize funnel and conversions.

Job Description

Responsibilities

  • Messaging & Positioning: Continuously develop and refine messaging and competitive positioning based on market feedback.
  • Segment & GTM Strategy: Define priority market segments, positioning, proof points, and go-to-market strategy; recommend where to invest or deprioritize.
  • Competitive Strategy: Own competitive intelligence, win/loss analysis, battlecards, and displacement strategy; translate market insights into product and GTM decisions.
  • Launches & Enablement: Orchestrate launches across product, sales, and marketing; build the decks, demos, and training that keep execution on message.
  • Analyst & Market Input: Arm leadership with the positioning, proof points, and briefing materials that shape how the category is understood, and channel what analysts and the market say back into messaging, competitive strategy, and product input.
  • Content Leadership: Own the content strategy and editorial engine - thought leadership, product content, and the narratives that build category authority and fuel demand.
  • Growth Partnership: Partner closely with growth on funnel messaging, campaign narratives, and conversion - ensuring what we say in-market is what wins in-market.

Requirements

  • 8+ years in product marketing or related B2B marketing role
  • 4+ years leading product marketing strategy
  • Strong experience in B2B SaaS/technology/AI
  • Advanced, hands-on fluency with agentic AI / coding tools (Claude Code or Codex) - you build your own workflows, prototypes, and analyses with them, not just draft copy
  • Exceptional cross-functional leadership - proven ability to align product, sales, and marketing and drive launches and GTM initiatives from plan to delivery.
  • Track record launching new products/features and driving adoption and revenue

Benefits

  • This role is eligible for incentive opportunities and a benefits package, including medical, 401(k), paid time off and other company benefits.

Salaries

Posted range

$150K/yr – $210K/yr

Taken straight from the job posting.

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Director of Product Marketing

Crescendo.ai · San Francisco, CA · Remote