Responsibilities

• Lead Buildertrend’s positioning and messaging architecture, shifting from feature-focused messaging to problem-led stories that resonate with builders and contractors
• Define ideal customer profiles, segment needs, buying triggers, and adoption barriers to guide targeted growth strategies. Map customers journeys to enable segment-led strategies and precise targeting.
• Serve as an internal evangelist for Buildertrend’s positioning and value proposition, partnering with Product, Sales, Marketing, and Customer Success to plan and execute high-impact product launches.
• Build a continuous insights engine that gathers win and loss feedback, customer input, competitive intelligence, and pricing insights
• Ensure consistent messaging across campaigns, sales enablement, and customer communications
• Proactively identify opportunities for Marketing and GTM teams to influence or source revenue across the full customer lifecycle—from acquisition to expansion and renewal.
• Monitor execution quality across campaigns, launches, and sales motions, ensuring messaging lands as intended and driving adjustments to improve performance.
• Partner with Product to shape value propositions early; lead cross-functional GTM planning across Sales, CS/Services, and Marketing for high-impact launches.
• Develop and lead a high-performing product marketing team, establishing clear operating rhythms and measurable outcomes

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 7+ years of product marketing experience in a B2B SaaS company required.
• 3-5+ years of leading or managing a product marketing team within a B2B SaaS company required.
• Prior experience in a construction technology company is a plus!
• Embrace AI tooling to accelerate marketing research, Intelligence, and analysis.
• Experience shifting organizations from feature-focused messaging to customer-centered narratives that improve win rates and deal size.
• Experience rebuilding or maturing launch processes and delivering measurable pipeline impact
• Experience partnering with Sales and RevOps on pipeline growth, segment strategies, and conversion improvements
• Strong skills in market research, ICP definition, journey mapping, win/loss analysis, and competitive strategy
• Clear and confident communicator who can translate complexities into clear, compelling stories.

Benefits

• Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
• A 401(k) plan with Buildertrend matching contributions to help you plan for the future
• Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
• Parental leave and paid sabbaticals to support you during life’s big moments
• Volunteer time off – because giving back matters
• Wellness program and onsite fitness center to keep you feeling your best
• Opportunities for hybrid or remote work to give you the flexibility you need
• Technology reimbursement to help cover costs for the tech you need to do your job from home
• Free daily lunches when you're at our HQ office, plus monthly events to connect with your team