Responsibilities

• Lead the positioning and messaging for the title, from the core promise down to the line of copy on the store page. Everything the other channels say starts here, and you are the operational owner of the identity hook.
• Set the marketing strategy across the full lifecycle, from before announcement through early access and into live service, so each beat gives players a new reason to pay attention.
• Set the rules for what we can claim against competitors and keep the messaging honest about what the game does at each stage.
• Define the audience: core players, plus the wider audience from AGBO’s film and television work.
• Turn research, playtests, and community signal into decisions about how the game is positioned and packaged. Say so plainly when the data contradicts the plan.
• Commission the qualitative and quantitative research the team needs and get it in front of development early enough to change something.
• Track the competition. Know what’s launching, what they’re claiming, and where the openings are.
• Build the go-to-market plan for every beat: reveal, betas, early access, launch, through every phase that follows.
• Own the store pages and platform presence and work with platform partners on featuring and co-marketing.
• Work with the development team on how features get named and presented, so what gets built reads clearly to a player.

Requirements

• 8-12 years in games product marketing, brand, or go-to-market, 2+ years leading a function or a team.
• Shipped a game as the marketing owner.
• Experience with live service games.
• Own positioning for a product that had to win attention in a crowded category, and can walk us through what was decided and why.
• Fluency with the numbers that decide a launch: wishlists, CPI, ROAS, D1/D7/D30 retention, LTV to CAC, and store conversion.
• Strong demonstrated data analysis skills, comfortable working with numbers, spotting trends, and translating data into clear actionable insights and recommendations.
• Hands on experience with BI/dashboard tools.
• Experience designing and reading A/B/multivariate tests and building LTV and pricing models.
• Plays games regularly and knows the current landscape firsthand. Understands creator and streamer culture from the inside and knows how a game earns credibility with players who distrust marketing.
• Writes well, whether it's a messaging doc, a memo to leadership, or one line of store copy.

Preferred

• Familiarity with emerging tools and technologies that are changing how marketing teams work (content creation, creative testing, data analysis, etc.).