Director, Product Growth Enablement and Innovation

USA (Remote)

$155K/yr – $259K/yrDirector/Executive10+ years expOther

Posted 2 weeks ago

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Job Summary

Own the product growth enablement strategy and solution narratives, governing content, standards, and executive materials while aligning with Product, Growth, Clinical, Operations, Technology, and Sales to shape the roadmap.

  • Grow enablement governance: set standards for solution narratives, RFP responses, sales assets, and client-facing materials.
  • Bridge insights to roadmap: translate market, sales, and client input into product and portfolio decisions with cross-functional partners.
  • Executive deal support: serve as the escalation point for complex deals and high-stakes client engagements.

Job Description

Responsibilities

  • Set and own the overall strategy for product growth enablement and solution positioning
  • Lead planning for enablement coverage, priority initiatives (e.g. Internal Trainings, special events, etc.), and RFP support capacity
  • Establish expectations and standards for how product positioning and materials evolve in response to market, buyer, and competitive change
  • Represent the Product Strategy & Management organization in executive forums, planning cycles, and strategic initiatives
  • Serve as a senior escalation point for complex deals, high-stakes RFPs, and executive-level client engagements
  • Define and enforce standards for solution narratives, RFP responses, sales assets, and client-facing materials
  • Ensure product knowledge, value propositions, and competitive insights are documented, current, and easily accessible
  • Implement governance to maintain quality, consistency, and alignment across content
  • Oversee development of executive-ready sales materials
  • Translate RFP activity, win/loss insights, sales feedback, and client input into clear recommendations that inform product roadmap and positioning

Requirements

  • Bachelor’s degree or equivalent professional experience
  • 10+ years of experience in product strategy, growth enablement, solutions leadership, consulting, or related roles
  • 5+ years of people leadership experience, leading managers or senior individual contributors
  • Proven experience setting strategy, operating models, and standards for teams operating at scale
  • Strong ability to influence cross-functional and executive stakeholders without direct authority
  • Experience translating market, sales, and client insights into product or portfolio-level decisions
  • Demonstrated success balancing strategic planning with operational discipline

Preferred

  • Experience in healthcare, payer services, or complex B2B solutions.
  • Background in product management, growth strategy, or enterprise enablement.
  • Experience supporting large-scale RFPs and executive-level client engagements.
  • Familiarity with portfolio planning, investment prioritization, and roadmap alignment.

Benefits

  • Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs.
  • We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence.
The Cigna Group logo

The Cigna Group

The Cigna Group is a global health company committed to creating a better future built on the vitality of every individual and every community. We relentlessly challenge ourselves to partner and innovate solutions for better health. The Cigna Group includes products and services marketed under Cigna Healthcare, Evernorth Health Services or its subsidiaries. The Cigna Group maintains sales capabilities in more than 30 countries and jurisdictions, and has more than 190 million customer relationships around the world.

Founded in 1981
Bloomfield, Connecticut, USA
22K employees (142 in marketing)

Traffic Signals

Monthly Visitors
342.7K
Monthly Google Ads Budget
$21.3K
Traffic Source Mix
Search
26.4%
Direct
50%
Referral
13.9%
Social
8.8%
Paid
0.7%

Headcount Trend

Current headcount: ~21.6K

Marketing Team

Marketing Team Size
108 (1% of company)
Median Career Experience
16 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Grant, 9 months ago

Funding History

  • Jul 2025
    Grant
  • Jun 2025
    Grant
  • Jun 2025
    Grant

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