Director, Product Growth Enablement and Innovation

USA (Remote)

$155K/yr – $259K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own the product growth enablement strategy and governance, turning market and buyer insights into scalable, executive-ready messaging and assets.

  • Set enterprise-facing narratives and standards for RFPs, client materials, and content governance.
  • Coordinate with Growth, Product, and Sales to align enablement with market signals and strategic initiatives.

Job Description

Responsibilities - Set and own the strategy for product growth enablement and solution positioning. - Lead enablement planning and priority initiatives (internal trainings, special events) and RFP support capacity. - Establish standards for how product positioning and materials evolve with market, buyer, and competitive change. - Represent the Product Strategy & Management organization in executive forums, planning cycles, and strategic initiatives. - Serve as a senior escalation point for complex deals, high-stakes RFPs, and executive-level client engagements. - Define and enforce standards for solution narratives, RFP responses, sales assets, and client-facing materials. - Ensure product knowledge, value propositions, and competitive insights are documented, current, and easily accessible. - Implement governance to maintain quality, consistency, and alignment across content. - Oversee development of executive-ready sales materials. - Translate RFP activity, win/loss insights, sales feedback, and client input into clear recommendations that inform product roadmap and positioning. - Partner with Growth and Product teams on Market Insights Exchange and feedback loops. - Partner with Product, Growth, Clinical, Operations, Technology, and Sales leaders to assess opportunities and build business cases for new capabilities and solutions. - Sponsor innovation and product concept forums to test ideas and inform future investments. - Promote a culture of continuous improvement grounded in data and measurable outcomes. - Own organizational direction, operating cadence, and standards for Product Growth Enablement and Innovation. - Define success metrics and reinforce a high‑performance culture. - Lead, coach, and develop Product Solution Leads, setting clear expectations for strategic thinking and enterprise impact. - Operate with a 12–24 month forward‑looking perspective while supporting near‑term business priorities.
The Cigna Group logo

The Cigna Group

The Cigna Group is a global health company committed to creating a better future built on the vitality of every individual and every community. We relentlessly challenge ourselves to partner and innovate solutions for better health. The Cigna Group includes products and services marketed under Cigna Healthcare, Evernorth Health Services or its subsidiaries. The Cigna Group maintains sales capabilities in more than 30 countries and jurisdictions, and has more than 190 million customer relationships around the world.

Founded in 1981
Bloomfield, Connecticut, USA
22K employees (142 in marketing)

Traffic Signals

Monthly Visitors
342.7K
Monthly Google Ads Budget
$21.3K
Traffic Source Mix
Search
26.4%
Direct
50%
Referral
13.9%
Social
8.8%
Paid
0.7%

Headcount Trend

Current headcount: ~21.6K

Marketing Team

Marketing Team Size
108 (1% of company)
Median Career Experience
16 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Grant, 9 months ago

Funding History

  • Jul 2025
    Grant
  • Jun 2025
    Grant
  • Jun 2025
    Grant

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