Responsibilities

• Lead the go‑to‑market strategy, revenue plan, and growth delivery for US Prepaid and Digital Wallet.
• Drive retail and digital acquisitions by partnering with Sales and Marketing to develop campaigns, sales materials, funnel optimization, and promotional strategies.
• Engage and enable sales teams with tools, training, and collateral to accelerate product adoption across channels.
• Develop repeat‑usage and retention strategies, including pricing, marketing initiatives, and customer experience enhancements.
• Define KPIs and lead performance measurement, using data insights to optimize go‑to‑market plans.
• Manage product value proposition and positioning, ensuring offerings remain competitive and aligned with market needs.
• Collaborate cross‑functionally to influence product innovation, enhance customer experience, and deliver strong financial outcomes.
• As the primary advocate for US Prepaid and Digital Wallet solutions, you’ll lead cross‑functional alignment, guide campaign strategy, and use market insights to fuel growth.

Requirements

• Bachelor’s Degree or equivalent skills are required, with 10+ years of experience in general management, strategy, or marketing within financial services or payments; prepaid, digital wallet, or digital banking experience strongly preferred.
• Proven senior‑level go‑to‑market leadership, including defining strategic roadmaps and driving measurable business outcomes.
• Strong commercial and financial acumen, with experience in pricing, forecasting, and full P&L ownership.
• Deep understanding of prepaid card and digital wallet ecosystems, including issuers, processors, compliance, and digital customer experiences.
• Successful track record leading cross‑functional teams and influencing stakeholders across all organizational levels.
• Exceptional communication, negotiation, and presentation skills, paired with the ability to lead through ambiguity and manage multiple priorities.
• Customer‑centric, analytically strong strategic thinker with hands‑on execution capability and lifecycle marketing expertise.

Benefits

• Benefits You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few.
• Your United States specific benefits include: Parental Leave Family First Programs Medical, Dental, and Life Insurance Tuition Repayment Assistance Program