Director of Post Licensure Marketing at Covista | District of Columbia, USA | $100K/yr – $181K/yr

Covista

Director of Post Licensure Marketing

District of Columbia, USA (Hybrid)

$100K/yr – $181K/yrDirector/Executive10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the enrollment marketing agenda with cross functional alignment to hit revenue and enrollment targets, then drive multi channel campaigns and continuous optimization using insights and audience signals.

Ownership: Lead multi channel execution across paid media, CRM, digital and content to move enrollment metrics.
Strategy & Alignment: Translate objectives into actionable plans and partner with COEs, admissions, and operations for speed and impact.
Measurement: Use data to optimize campaigns and balance speed, quality and compliance in a regulated environment.

Job Description

Responsibilities

Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
Translate business objectives into clear, actionable and measurable marketing plans
Communicate strategy and performance clearly to stakeholders and cross-functional teams
Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets
Lead execution of multi-channel marketing strategies across paid media, digital, CRM, and content
Partner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scale
Continuously optimize performance using data, insights, and audience signals
Balance speed, quality, and compliance in a highly regulated environment
Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
Bring consumer insights to bear to develop content that resonates with our target audience

Covista

Samen met u meerwaarde zien en realiseren!Covista is een onafhankelijk adviesbureau actief in operationeel management.Consultants met ruime ervaring zoeken samen met u naar pragmatische en werkbare oplossingen.Missie: "Op een duurzame wijze meerwaarde realiseren door het leveren van professionele en geëntegreerde coaching en advies op het gebied van strategie, programma- en projectmanagement, procesmanagement, operationele uitmuntendheid, performantie- en risicomanagement."

Founded in 2011

2 employees

www.covista.be