Director, Platform Growth & Ecosystem Marketing, Minecraft

Redmond, WA (Hybrid)

$131K/yr – $272K/yrDirector/Executive6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own Minecraft growth through platform partnerships and ecosystem expansion, with scalable systems that turn distribution opportunities into measurable reach and engagement across major consoles, OEMs, and retailers.

Growth & Partnerships: Own the platform growth strategy and partnerships across major consoles and retailers to boost discoverability and merchandising.
Ecosystem Expansion: Lead China and Education growth, partnering across product, business, and marketing to accelerate adoption and deepen engagement.
Scalable Growth Systems: Build frameworks, planning, and measurement models to convert opportunities into repeatable growth engines.

Job Description

Responsibilities

Lead Minecraft's Platform Growth Strategy
Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial & regional growth opportunities.
Lead Minecraft's Growth Ecosystems
Own the growth strategy for Minecraft's China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities.
Build Strategic Distribution Partnerships
Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth.
Lead High-Performing Endpoint Marketing Teams
Lead a multidisciplinary organization spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management while coaching leaders and building scalable operating models that drive impact through others.
Create Scalable Growth Systems
Develop partnership frameworks, annual planning processes, measurement approaches, and execution models that transform platform, ecosystem, and distribution opportunities into repeatable growth engines for the Minecraft franchise.

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975

Redmond, Washington, US

237K employees (11,715 in marketing)

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