Director, Platform Growth & Ecosystem Marketing, Minecraft

Redmond, WA (Hybrid)

$131K/yr – $272K/yrDirector/ExecutiveFull time

Posted 1 day ago

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Job Summary

Own the growth strategy for Minecraft across platforms and ecosystems, leading partnerships, distribution, and a multidisciplinary growth team to expand audience, engagement, and revenue.

  • Own growth strategy for China and Education ecosystems
  • Lead platform partnerships and distribution expansion
  • Build scalable growth systems and operating models

Job Description

Responsibilities

  • Lead Minecraft's Platform Growth Strategy
  • Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial & regional growth opportunities.
  • Lead Minecraft's Growth Ecosystems
  • Own the growth strategy for Minecraft's China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities.
  • Build Strategic Distribution Partnerships
  • Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth.
  • Lead High-Performing Endpoint Marketing Teams
  • Lead a multidisciplinary organization spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management while coaching leaders and building scalable operating models that drive impact through others.
  • Create Scalable Growth Systems
  • Develop partnership frameworks, annual planning processes, measurement approaches, and execution models that transform platform, ecosystem, and distribution opportunities into repeatable growth engines for the Minecraft franchise.

Requirements

  • Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
  • 4+ years people management experience or indirect people management experience (or virtual teams)

Preferred

  • 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
  • 6+ years of people management experience leading and developing teams.
  • Experience working with major gaming platforms including Nintendo, PlayStation, Apple, Google, Xbox, and Steam.
  • Experience managing gaming retail relationships, digital storefront marketing, category merchandising, platform promotions, commerce programs, or partner-funded marketing initiatives.
  • Experience developing and executing international expansion strategies that leverage platform partnerships, product ecosystems, retail channels, and distribution networks to grow customer reach, engagement, and commercial performance across global markets.
  • Experience launching and scaling mobile products and mobile ecosystem marketing programs.
  • Experience building and managing strategic partnerships that deliver measurable business outcomes.
  • Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems.
  • Experience leading cross-functional initiatives within a complex, matrixed organization.
  • Analytical, business planning, and strategic thinking capabilities.
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Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975
Redmond, Washington, US
237K employees (11,715 in marketing)

Traffic Signals

Monthly Visitors
1.3B
Monthly Google Ads Budget
$5.2M
Traffic Source Mix
Search
33.6%
Direct
56.9%
Referral
7.3%
Social
0.4%
Paid
1.2%

Headcount Trend

Current headcount: ~225.8K

Marketing Team

Marketing Team Size
6,377 (3% of company)
Median Career Experience
21 years
Median Tenure
14.3 years
Marketing Roles Posted (Last 30 Days)
50

Funding

Total Funding
$1M
Last Raise
$1M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Jan 2020
    Post IPO Equity
  • Sep 1981
    Series Unknown • $1M

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