Responsibilities

• Test 100+ ad creatives weekly across Meta and TikTok
• Optimize paid traffic to hit strict ROAS thresholds
• Partner with affiliate and UGC teams to scale winning creative
• Stay ahead of platform trends, formats, and policy updates
• Coordinate launches with Amazon for halo effects
• Launch one new bundle-based funnel every month tied to educational outcomes
• Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
• Oversee homepage, product pages, and collection merchandising
• Refactor and relaunch underperforming funnels with new hooks and offers
• Lead seasonal promotions including Back-to-School and Holiday campaigns
• Build and maintain funnel SOPs and testing roadmaps
• Lead lifecycle marketing through Klaviyo and Postscript
• Optimize welcome, cart abandonment, post-purchase, and win-back flows
• Build ascension paths from posters to workbooks to busy books
• Develop blog and SEO strategy to drive organic education-based traffic
• Review weekly P&Ls for Shopify and TikTok Shop
• Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
• Deliver weekly scorecards and monthly strategic growth plans
• Forecast performance and identify scaling levers
• Lead and coach a cross-functional ecommerce pod of 6+ team members

Requirements

• 5 to 10+ years in DTC ecommerce, especially Shopify and paid social
• Proven track record scaling ecommerce brands past $20M
• Experience owning revenue and profitability targets
• Deep expertise in Meta and TikTok Ads
• Hands-on experience with Klaviyo, Postscript, and Shopify CMS
• Strong background in bundles, upsells, and LTV optimization
• Ability to write and review high-converting landing pages
• Comfortable leading a fully remote team with clear weekly cadences
• You are analytical and creative. Strategic and operational. Visionary and accountable.
• You care about building something that lasts.

Preferred

Benefits

• Why You’ll Love Working Here
• You will have real ownership. Real trust. And real impact.
• Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
• You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
• Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
• You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
• You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
• You will help shape a decade long vision to build the most trusted children’s brand in the world.
• Access Josh Hadley's vast network through his podcast Ecomm Breakthrough