Responsibilities

• Own Programmatic + Search strategy and execution across platforms including Google, Amazon and others.
• Lead the day-to-day management of partner relationships with Programmatic platforms, ensuring the partners are delivering against Peacock business goals and driving innovation.
• Partner with counterparts on the Performance Planning and Paid Social teams to develop efficient media plans for Standalone and Always On performance campaigns.
• Lead and manage a high-performing team of Performance marketing experts, serving as the primary decision-maker on campaign execution, optimizations and channel strategy. Develop the team via regular feedback, career guidance, and leadership that fosters growth, curiosity, rigorous testing, and constructive debate.
• Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions and generation of new approaches to challenges.
• Oversee the Learning Agenda and testing roadmap, translating performance data and experimentation into clear strategic recommendations for senior leadership.
• Guide overall MarTech and data strategy to activate best-in-class tech solutions and emerging technologies.

Requirements

• 8+ years of experience in Performance Marketing, with deep Programmatic + Search expertise.
• Strong Programmatic platform and AdTech knowledge (Google, Amazon and others) and partner management skills.
• Strong analytical skills and demonstrated ability to connect data, strategy, and storytelling to provide recommendations and direction.
• Experience leading teams and developing high-performing talent.
• Familiarity with testing methodologies, experimental design and ability to input into learning agenda.
• Experience working with MMM and MTA measurement and planning solutions.
• Ability to thrive in a dynamic business with changing objectives. Ability to make decisions with varying levels of direction/available data.
• Strong project management and prioritization skills.
• Proven experience leading teams, developing talent and influencing senior stakeholders.

Preferred

• Experience with onboarding and implementing DCO solutions
• Experience with campaign automation tools, automated and AI-powered workflows
• Experience operating in a fast-paced, cross-functional media or streaming or D2C environment
• Self-motivated and results oriented with a high regard for attention to detail

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.