Director of Performance Marketing

Los Angeles, CA (Hybrid)

$140K/yr – $160K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own full funnel growth across paid and emerging channels, turning budget into efficient CAC, ROAS, and LTV through testing, measurement, and cross‑functional launches.

Growth ownership across paid and emerging channels including creative testing and audience strategies.
Plan, optimize, and report on multi‑million budgets with attribution, dashboards, and senior‑leadership updates.

Job Description

Own the full-funnel performance marketing strategy across Paid Social (Meta, TikTok, YouTube), Paid Search (Google, Bing), Affiliate, Podcast, CTV/OTT, and emerging channels to drive efficient customer acquisition, revenue growth, and LTV.
Develop and manage an integrated growth roadmap that connects upper funnel awareness, mid-funnel consideration, and lower funnel conversion, ensuring a cohesive experience across all key platforms.
Plan, manage, and optimize multi-million dollar media budgets, balancing ROAS, CAC, LTV, contribution margin, and overall profitability while aligning with monthly, quarterly, and annual targets.
Build and maintain a disciplined testing program, including A/B and multivariate testing across creative, audiences, bids, offers, landing pages, and funnels to continuously unlock scalable learnings.
Partner with Creative and Brand teams to develop performance-minded creative briefs and asset roadmaps that reflect ONE/SIZE’s brand voice while driving strong CTR, CVR, and ROAS.
Translate performance insights into clear narratives and recommendations, providing regular reporting to senior leadership on channel performance, key learnings, and next-step strategies.
Collaborate cross-functionally to ensure alignment on promotions, launches, landing page optimization, and lifecycle strategies that support acquisition and retention.
Own and evolve the measurement and attribution framework ileveraging tools such as platform pixels, server-side tracking, MMM, lift tests, and incrementality studies.
Identify and validate new channels and partners, running structured pilots to test emerging platforms, retail media networks, and acquisition opportunities before scaling.
Oversee agency and vendor relationships, ensuring clarity on goals, accountability on performance, and continuous improvement in execution and testing.

ONE/SIZE

Inspired by our founder and digital icon, Patrick Starrr, ONE/SIZE is redefining beauty by elevating the voices of the unheard. ONE/SIZE is a beauty brand driving kindness and individuality through meaningful connection, profound storytelling, and innovative artistry. We make space for everyone to belong in our movement for radical expression. ONE/SIZE is committed to delivering extraordinary products and larger than life performances. Makeup is a ONE/SIZE fits all!

Founded in 2015

Los Angeles, California, USA

42 employees (22 in marketing)

www.onesizebeauty.com