Responsibilities

• Develop and manage an effective performance marketing team that supports the Aquarium’s key marketing objectives
• Meet our annual attendance and revenue goals and build a pipeline for future high propensity visitors
• Ensure the Aquarium’s highly regarded brand remains top-of-mind and trusted
• Clarify and amplify our unique value proposition
• Lead paid media and digital strategies across web, social, email, SEO, AEO, and emerging platforms to drive audience growth, revenue, and attendance.
• Oversee multiple agency and vendor partnerships, including strategy alignment, creative development, media execution, optimization, and performance analysis.
• Guide market research and trend analysis to identify audience insights, competitive dynamics, and growth opportunities.
• Define and execute an integrated performance measurement framework, partnering with Content and Brand Strategy, Project Management and Performance Planning and Analysis functions to deliver and report against KPIs for acquisition, engagement, brand health, and revenue.
• Partner with Project Manager on reporting and trend analysis
• Partner with Content and Brand Strategy to align paid, owned, and influencer strategies, ensuring effective integration and amplification across channels.

Requirements

• Bachelor’s degree in marketing, business, or related field
• 8-10 years of experience leading paid media and digital marketing strategy with direct accountability for revenue, attendance, or conversion performance
• Proven people leader with experience managing both internal teams and agency/contractor relationships
• Expertise across paid channels including search, social, display, programmatic, and emerging platforms, with a strong understanding of full-funnel marketing
• Experience developing and executing digital marketing campaigns and digital experiences, balancing technical, marketing and usability components
• Highly data-driven leader with the ability to define, measure, and optimize KPIs related to audience acquisition, engagement, ROI, and brand health.
• Strategic collaborator and communicator, able to align cross-functional stakeholders and translate organizational priorities into effective performance strategies
• Experience with Google Analytics required and Salesforce Marketing Cloud preferred
• Strong operational and budget management skills
• Agency, B2C, tourism/hospitality, advertising or nonprofit experience a plus

Preferred

Benefits

• four weeks paid time off
• six paid floating holidays
• up to four weeks of paid family leave
• health care (single and family) after 30 days of full-time work
• Conservation day leave
• 401(k) plan with employer match available