Own end-to-end performance marketing and analytics to drive ROAS across paid channels, with a strong focus on attribution, experimentation, and cross-functional partnership to hit revenue goals.

• Growth Strategy & Channel Optimization: set multi-channel DTC plan and hands-on execution when needed
• Data & Attribution: build models, run SQL/Python analyses, forecast performance, and partner with data to evaluate channel impact
• Experimentation & CRO: lead A/B tests, segmentation, and CRO initiatives to raise conversion and ROI

• Proven experience (typically 6+ years) in performance marketing roles, with a strong track record of driving measurable results
• Mastery of paid search and paid social, and a deep understanding of other digital marketing channels and their respective best practices
• Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals
• Familiar with Marketing Automation and Attribution tools
• Knowledge of advanced data analysis tools/languages such as SQL and Python
• Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making
• Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously
• Strong communication and presentation skills, with the ability to convey complex information clearly and concisely

• A passion for cultivating authentic connections
• Individuals who embody a winning attitude
• A mindset fueled by curiosity
• Determination to hustle and overcome challenges
• An infectious enthusiasm and adaptability
• Boundless energy and relentless tenacity

• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Learning and Development Budget
• Retirement Savings Plans - 401k with matching
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women\'s Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• Note: certain benefits are not provided to 1099 contract worker