Director of Performance Marketing

San Francisco, CA (Hybrid)

$160K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Lead performance marketing for a high-volume B2C marketplace, owning multi-channel UA strategy and cross-platform attribution to drive CAC/LTV improvements.

  • Own end-to-end growth strategy and execution across Google Ads, Meta, TikTok, and Apple Search Ads.
  • Must-have: 8+ years in performance marketing with $1M+ monthly spend in high-volume B2C.
  • Standout: Hands-on leader who builds growth roadmaps and drives cross-functional impact.

Job Description

Responsibilities

  • Architect Keen’s Growth Engine: Own the end-to-end strategy and execution for a multi-million dollar monthly budget. You’ll optimize a sophisticated mix of Google Search, Meta, TikTok, and Apple Search Ads, while aggressively testing emerging and experimental channels to find our next big win.
  • Drive Mobile & Web Synergy: Optimize the user journey across both the Keen web experience and our mobile app, navigating the complexities of cross-platform attribution and post-IDFA tracking.
  • Lead as a "Working Lead": Transition effortlessly between high-level vision and "hands-on-keyboard" execution. You’ll audit account structures, launch high-stakes campaigns, and ensure technical excellence by staying close to the data.
  • Drive Measurable Efficiency: Move the needle on Keen’s bottom line by delivering consistent improvements in CAC and LTV/CAC ratios. You will foster a culture of "test and learn," overseeing rigorous A/B testing across creative assets, landing pages, and audience segmentation.
  • Cross-Functional Partnership: Act as a strategic partner to Finance and Product teams. You will provide the executive suite with high-clarity, data-backed insights into unit economics, ensuring our UA spend is always fueling long-term, sustainable growth.

Requirements

  • Experience: 8+ years in performance marketing, specifically within high-volume B2C marketplaces, with a proven track record of managing $1M+ monthly spend.
  • Education: Bachelor’s degree in Marketing, Business, Mathematics, or a related quantitative field preferred.
  • Technical Mastery: Deep, "under-the-hood" expertise in Google Ads (SEM) and Paid Social (Meta/TikTok), along with experience using MMPs like AppsFlyer or Adjust.
  • The "Player/Coach" DNA: You don't wait for a playbook—you write it. You are a major self-starter who is as comfortable building a complex spreadsheet as you are presenting a 12-month growth roadmap to leadership.
  • AI-Forward Mindset: You actively use AI tools to automate workflows, optimize creative production, or analyze large datasets to gain a competitive edge.

    Benefits

    • Opportunity to work alongside a friendly, talented, and highly collaborative team
    • Premium medical, dental, and vision insurance
    • Generous holiday and PTO policies (including Birthday PTO!)
    • Summer Fridays
    • Technology stipend
    • 401k matching program
    • Lunch
    • Wellness allowance
    • Training and development opportunities and allowance
    • Fun and inclusive in-person and virtual events
    Ingenio logo

    Ingenio

    3.4 Glassdoor

    Ingenio is the world’s largest media and marketplace platform dedicated to helping a diverse global community find the light. At Ingenio, this is our mantra, goal, and genuine hope. Light is levity, joy, and wonder; it is also clarity and calm. It enables us to see the world with empathy and compassion, which informs how we approach our work with our customers, advisors, and employees as we create a more resilient world. By supporting thought leaders in spiritual and wellness practices over two decades, Ingenio provides a trusted foundation in this modern transformational age where evolving technologies fuel renewed interest and innovation in emotional and spiritual health. Our curated offerings encompass a wide array of holistic traditions, allowing for easy, stigma-free connection and accessibility for our users to discover their best selves.Inclusive, accessible, and essential, Ingenio is home to a trusted community of advisors whose passion is guidance, connection, and support. Each works with their unique gifts to provide advice and wisdom, helping to answer life’s most important questions. Simply, Ingenio provides a modern compass for navigating this era of awakening.Are you ready to bring more wonder into the world? Find the light at Ingenio.

    Founded in 1999
    USA
    419 employees (47 in marketing)
    42% recommend to a friend
    32% CEO approval

    Traffic Signals

    Monthly Visitors
    7.9K
    Traffic Source Mix
    Search
    31%
    Direct
    48.1%
    Referral
    7.2%
    Social
    12.3%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~429

    Marketing Team

    Marketing Team Size
    39 (9% of company)

    Funding

    Total Funding
    $289M
    Last Raise
    $232M
    Secondary Market, 5 years ago

    Funding History

    • Aug 2021
      Secondary Market • $232M
    • Oct 2000
      Series C • $42M
    • Jun 2000
      Series Unknown • $15M