Director of Performance Marketing at HydroJug | Ogden, UT

HydroJug

Director of Performance Marketing

Ogden, UT (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the multi-channel paid performance program (≈$40M annual spend) and lead a high-performance team to drive CAC/ROAS forecasts and cross-functional alignment.

Own channel-by-channel optimization, reporting, and budget allocation across Amazon DSP/AMS, Meta, TikTok, and Google.
Must-have: deep hands-on expertise in Meta Ads Manager, TikTok Ads, and Amazon DSP/AMS.
Standout: building and leading a high-performance multi-channel team.

Job Description

Responsibilities

Full stewardship of ~$40M in annual paid spend across Amazon DSP/AMS, Meta, TikTok, Google, and emerging channels
Weekly and monthly performance reporting across paid media, and retailer co-op spend — synthesized into clear dashboards for leadership
Channel-by-channel optimization cadence: bid management, creative rotation, audience strategy, and budget allocation
Retail media strategy across Amazon, Walmart Connect, Target Roundel, and other retail media networks
Influencer performance measurement: attribution frameworks, incremental impact tracking, and coordination with the brand team
Building and leading a high-performance team — hiring channel specialists over the next 12–18 months
Owning the performance marketing tech stack: analytics, competitor and keyword data, and reporting infrastructure
Partnering with creative to brief, test, and iterate on ad content using a structured testing framework
Maintain and optimize our performance marketing calendar and make sure we are maximizing all events across every platform.
Developing and maintaining forward-looking forecasts for CAC, ROAS, and revenue contribution by channel

Requirements

7+ years in performance marketing, with at least 3 years managing $20M+ in annual paid spend at a DTC, omnichannel, or consumer brand
Deep hands-on expertise in Meta Ads Manager, TikTok Ads, and Amazon DSP/AMS — you can go into the platform and do the work, not just review reports
Proven track record building and managing performance marketing teams; you know how to hire, develop, and retain channel specialists
Strong analytical fluency — you're comfortable with incrementality testing, blended ROAS, contribution margin, and LTV:CAC frameworks
Experience owning a multi-channel attribution model and driving alignment on how performance is measured across teams
Familiarity with retail media networks and co-op spend management alongside owned DTC channels
Excellent cross-functional communicator — you can translate performance data into business language for finance, brand, and executive audiences
Bonus: experience at a brand in health, fitness, hydration, outdoor, or CPG

Preferred

Bonus: experience at a brand in health, fitness, hydration, outdoor, or CPG

HydroJug

At HydroJug we make it easy to drink a gallon each day. Our half-gallon jug, with its attractive appearance and convenient design, has made a strong presence in the fitness and lifestyle industry and is rapidly growing. Our bottles are BPA free and come in a variety of colors that is sure to appeal to everyone. Hydrate with us!

Founded in 2016

Ogden, Utah, USA

71 employees (22 in marketing)

www.thehydrojug.com