Own end-to-end performance marketing across a multi-channel mix in a regulated insurance-adjacent space, with clear ownership of strategy, budget, attribution, and executive reporting.

• Architect and execute integrated media strategies across paid search, SEO, paid social, programmatic display, CTV/OTT, OOH, and direct mail.
• Own end-to-end campaign management: planning, trafficking, optimization, and reporting for all channels.
• Build channel-specific playbooks and test-and-learn frameworks to continuously improve performance.
• Understand our DTC quote funnel to align media strategy with quote start and bind rate goals.
• Run point on creative strategy — briefing, reviewing, and iterating on ad creative across all formats (search copy, display, direct mail, OOH).
• Ensure all creative is on-brand, audience-appropriate, and conversion-optimized.
• Translate complex insurance concepts into clear, compelling messaging for homeowners.
• Manage creative agency or freelance relationships as needed.
• Build and own a performance marketing reporting framework: impression share, CPC, CPL, CAC, conversion rates, and ROAS across channels.
• Conduct audience segmentation analysis to identify high-propensity homeowner profiles and sharpen targeting.

• 7+ years of performance marketing experience with at least 3 years at director or senior manager level, across SEM, SEO, digital display, CTV/OTT, and at least one of OOH or direct mail.
• Hands-on experience with Smart Bidding strategies, Performance Max campaigns, and Google Ads API or Data Manager integrations.
• Strong project management and vendor management skills, with proven ability to manage media budgets to CAC and ROAS targets.
• Proven ability to build and present executive-level performance reports and strategic recommendations.
• Experience in programmatic DSPs (DV360, The Trade Desk) and CTV/OTT platforms (Hulu, Roku, Amazon Streaming TV) and identity-based targeting.
• Advanced analytical skills: GA4, Google Ads, Excel/Sheets modeling, and performance attribution.
• Thrive in a dynamic environment with ability to reprioritize to support evolving goals.
• Collaborative with product, analytics, and tech for seamless attribution and conversion tracking.
• Experience negotiating contracts and managing partner SLAs.
• Strong creative sensibility — ability to brief and direct agencies and write compelling ad copy.

• Experience in homeowners or related financial services verticals and familiarity with insurance acquisition funnels is a plus.