BLADE Urban Air Mobility

Director, Performance & Growth Marketing

New York City, NY (On-site)

$121K/yr – $158K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize a multi-channel paid media engine across social, search, GEO/SEO, CTV, and OOH, while building lifecycle programs and AI-enabled optimization to lift acquisition and retention.

  • Own paid media strategy and partner with an external agency to hit channel-specific KPIs and growth targets.
  • Lead testing across creative, audiences, landing pages, and channel mix to improve conversion in the acquisition funnel and lifecycle engagement.
  • Build segmentation, CRM workflows, and AI-powered optimization to drive personalized messaging and retention.

Job Description

Responsibilities

  • Own the strategy, execution, and optimization of paid media campaigns in partnership with an external agency
  • Manage performance across Paid Social (Meta, TikTok, and emerging platforms), Paid Search (Google, Bing), GEO/AEO/SEO, CTV/OTV, and OOH channels
  • Set KPIs, manage budgets, and ensure rigorous measurement and attribution across all paid channels
  • Evaluate agency performance and ensure alignment with BLADE’s brand standards and growth targets
  • Design and execute a testing roadmap spanning creative, audiences, landing pages, and channel mix
  • Lead A/B and multivariate testing to improve conversion rates across the acquisition funnel
  • Identify and pilot new products and tactics to diversify BLADE’s growth portfolio
  • Collaborate with product, engineering, and analytics teams to optimize the end-to-end user journey
  • Build and manage lifecycle marketing programs across email, SMS, and push notifications
  • Develop segmentation strategies that drive personalized messaging for acquisition, retention,and re-engagement

Marketing Team

Marketing Roles Posted (Last 30 Days)
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