Responsibilities

• Own end-to-end omnichannel creative strategy across assigned brands, from strategic planning and briefing through execution, testing, and performance analysis.
• Define evergreen creative systems and testing frameworks that drive sustained performance, not one-off wins.
• Translate complex performance data into clear, executive-ready narratives that articulate creative impact, learnings, and forward-looking recommendations.
• Act as the senior creative authority on assigned accounts, guiding strategy decisions and influencing client direction with confidence and clarity.
• Lead, mentor, and develop a team of Creative Strategists, providing strategic direction, performance feedback, and career development coaching.
• Set and uphold quality standards for creative strategy, testing rigor, and analytical depth across the team.
• Review and elevate team outputs to ensure strategic alignment, consistency, and excellence across all accounts.
• Partner with leadership on hiring, onboarding, training, and performance management as the department scales.
• Architect and oversee creative testing roadmaps aligned to client goals, funnel stages, and media investment levels.
• Map creative output to dedicated testing budgets (typically 10–20% of total paid media spend), ensuring efficient use of resources and high learning velocity.

Requirements

• 7+ years of experience leading digital creative strategy within performance marketing, with deep expertise in paid social.
• Proven experience managing and developing high-performing team members in a creative or strategic function.
• Strong background in Direct Response marketing and/or copywriting, with a clear understanding of performance drivers.
• Demonstrated experience working across CPG and eCommerce brands.
• Advanced analytical and strategic thinking skills, with the ability to turn data into clear, confident recommendations.
• Hands-on experience using Motion for creative analysis and performance reporting.
• Proficiency in Meta Ads Manager and TikTok Ads Manager; prior media buying experience is a plus.
• Experience collaborating closely with media buyers, video editors, designers, and developers.
• Exceptional communication skills and confidence presenting to senior client stakeholders.
• Ability to give direct, constructive feedback and elevate the quality of work across a team.

Benefits

• Competitive salary.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work options.
• Professional development and training opportunities.
• Inclusive and supportive work environment that values creativity and innovation.
• 401k with match