Director, People Brand Storytelling

Bethesda, MD (Hybrid)

$127K/yr – $213K/yrDirector/ExecutiveFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Marriott’s employer brand and storytelling at scale, leading a small team to produce editorial content and AI-enabled engagement across global channels.

  • Own content planning, editorial review, and distribution for Life at Marriott and Careers channels.
  • Must-have: 10+ years editorial leadership and 3+ years in employer brand or recruitment marketing.
  • Standout: AI-enabled content, automation, and global scaling.

Job Description

Responsibilities

  • Oversee a storytelling pipeline that fuels associate engagement channels, powers the Life at Marriott blog, and manages the Marriott Careers social media channels to grow visibility and engagement externally.
  • Establish and lead strategies that turn authentic associate experiences into content with reach, impact, and consistency.
  • Provide editorial oversight and managing the systems, tools, and processes behind content creation.
  • Balance leadership of a small team with direct ownership of content planning, editorial review, distribution, and innovation.
  • Drive Marriott’s AI-enabled associate engagement strategy, using the latest technology to automate and personalize content, scale storytelling globally, and deliver efficiencies across the enterprise.
  • Lead workplace award submissions (including Great Place to Work), activate associate advocacy programs, and support Marriott’s alumni initiatives.

Requirements

  • 4-year degree in Business Administration, Marketing, Communications, or related field required.
  • 3+ years of experience in employer brand and/or recruitment marketing
  • 10+ years of experience in editorial leadership, content strategy, employer brand, or social/digital media.
  • Proven expertise in editorial oversight, with strong writing, editing, and storytelling skills rooted in journalistic principles.
  • Demonstrated success managing social media channels and external content platforms for a global brand.
  • Experience partnering with media and communications teams to maximize storytelling reach and visibility
  • Track record leading workplace award submissions and recognition strategies
  • Demonstrated ability to serve as a content engine for multiple teams across a complex, global organization
  • Strong leadership and team development skills with a hands-on approach to content creation and distribution
  • Experience driving AI-enabled content and engagement strategies, including automation, personalization, and scaling

Preferred

  • MBA with a focus on brand marketing preferred
  • Experience across both consumer and employer brands preferred.

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
  • Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Marriott logo

Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE
1.1K employees (11 in marketing)

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
7 (1% of company)
Median Career Experience
20 years
Marketing Roles Posted (Last 30 Days)
16

Recent News