Director, Pass Membership Strategy and Lifecycle Management at SeaWorld Parks & Entertainment | Miami, FL

SeaWorld Parks & Entertainment

Director, Pass Membership Strategy and Lifecycle Management

Miami, FL (Unknown)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the lifecycle and value of a membership program by shaping pricing, benefits, and personalized experiences across cross-functional teams to drive growth and loyalty.

Define and optimize lifecycle strategies to grow adoption, reduce churn, and increase member value.
Segment and personalize communications to inform marketing and product decisions.
Build business cases and forecast models for benefit changes, pricing tests, and new initiatives.

Job Description

Director-level ownership of pass membership strategy and lifecycle across the program, partnering across Marketing, Product, Finance, and Research to drive growth, engagement, and loyalty.

Lifecycle strategy: optimize pricing, tiering, benefits, and touchpoints.
Cross-functional leadership: align vision with Marketing, Product, Finance, and Research.
Data-driven optimization: analyze passholder behavior to identify growth and churn drivers.
Segmentation and personalization: design targeted marketing and product decisions.
Business case & forecasting: build models for benefit changes, pricing tests, and new initiatives.
Research leadership: lead MaxDiff, TURF, and conjoint studies to guide decisions.
Communication: translate insights for senior stakeholders with clear narratives.
Project management: oversee cross-functional initiatives from ideation through post-launch measurement.
Competitive benchmarking: track programs and translate learnings into innovations.
Impact tracking: measure lifecycle campaigns, loyalty rewards, and experiments.

Requirements

Bachelor’s degree in Industrial Engineering, Economics, Business, or related field preferred.
2–5 years in strategy, go-to-market, business analytics, lifecycle marketing, or related roles; loyalty or membership experience a plus.
Strong analytical toolkit to model business cases, interpret data, and translate insights into recommendations.
Proven cross-functional collaboration to shape and execute strategic initiatives.
Proficient in Excel and BI tools; SQL, R, Google Analytics, or Python a plus.
Excellent written, verbal, and visual communication to influence at all levels.
Organized, proactive, able to manage multiple workstreams in a fast-paced environment.
Passion for consumer behavior, guest experience, and loyalty ecosystems.

Benefits

Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts

SeaWorld Parks & Entertainment

3.1 Glassdoor

SeaWorld Parks & EntertainmentTM is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world. We are one of the world’s foremost zoological organizations and a global leader in animal husbandry, behavioral management, veterinary care and animal welfare. We also rescue and rehabilitate marine and terrestrial animals that are ill, injured, orphaned or abandoned, with the goal of returning them to the wild. The SeaWorld® and Busch Gardens® rescue teams have helped more than 40,000 animals in need over the last 50+ years.We own or license a portfolio of recognized brands including SeaWorld®, Busch Gardens®, Sesame Place® and Sea Rescue®. Over our more than 50-year history, we have built a diversified portfolio of 12 destination and regional theme parks that are grouped in key markets across the United States. Many of our parks showcase our one-of-a-kind zoological collection and all of our parks feature a diverse array of thrill and family rides, shows, educational demonstrations and/or other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for our guests.We have also produced Parent’s Choice and Emmy Award winning shows like Sea Rescue and The Wildlife Docs that celebrate real & inspirational stories of rescue, rehabilitation and return to the wild by the animal rescue, animal care and veterinary teams at SeaWorld and Busch Gardens, in cooperation with our partners also committed to care for wildlife in need.

Founded in 1959

Orlando, Florida, USA

2.4K employees (329 in marketing)

seaworldentertainment.com

38% recommend to a friend

39% CEO approval