Director, Partnership Marketing, UFC & ZB

New York City, NY (On-site)

$135K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own partner relationships and revenue across UFC & Zuffa Boxing by shaping strategic marketing partnerships, leading cross functional programs, and driving on site activation at events.

  • Growth & Revenue: drive renewals, upsells, and cross-sells across the TKO enterprise to hit partner objectives.
  • Cross-Functional Programs: align Marketing, Events, Legal, PR and others to ensure partner programs fit UFC & Zuffa Boxing strategy.
  • On-site Leadership: manage experiential integrations and partner experiences at WWE events to deliver measurable impact.

Job Description

Responsibilities

  • Lead the end-to-end management of commercial partnerships for UFC & Zuffa Boxing to deliver on partner’s brand and business goals.
  • Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise.
  • Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead to ensure alignment of partner programs with UFC & Zuffa Boxing initiatives.
  • Act as on-site partnership lead at WWE events, including oversight of experiential integrations and partner experiences.
  • Build and develop relationships with brand partner contacts, including client hosting at UFC & Zuffa Boxing events.
  • Drive revenue by leading all renewals, upsells, and cross-sells for UFC & Zuffa Boxing while unlocking new revenue opportunities across the TKO enterprise.
  • Support VP in developing a high-performing consultative, insight-driven strategic marketing team.
  • Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization.
  • Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment.
  • Desire to drive partner objectives and revenue through strategic marketing partnerships.

Requirements

  • 8+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media.
  • Demonstrated success in leading cross-functional strategic initiatives and driving organizational change.
  • Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models.
  • Strong commercial acumen, with proven experience negotiating and renewing long-term partnerships.
  • Exceptional executive communication and stakeholder management skills.
  • Experience building and mentoring high-performing teams.
  • Bachelor’s degree in Business, Marketing, Economics, or related field required; MBA or equivalent advanced degree strongly preferred.

Benefits

  • health care
  • retirement
  • vacation and other paid time off
  • additional offerings
UFC GYM logo

UFC GYM

UFC GYM is the global leader in MMA-inspired fitness. Train Different in 150 locations around the world. Rooted in authenticity, UFC GYM is an extension of the Ultimate Fighting Championship® and proud to make the training programs and benefits of elite MMA athletes accessible to all, regardless of age or athletic ability. The company was founded in alliance with New Evolution VenturesTM (NeV), developers of many of the world’s most successful fitness brands.For more information, visit www.ufcgym.com or explore career opportunities at www.ufcgym.com/careers.

Founded in 2009
Newport Beach, California, USA
2.2K employees (97 in marketing)

Traffic Signals

Monthly Visitors
189.3K
Monthly Google Ads Budget
$25.4K
Traffic Source Mix
Search
56.3%
Direct
34.3%
Referral
7.8%
Social
1.1%
Paid
0.4%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
15 years
Median Tenure
7.6 years

Funding

Last Raise
Seed, 10 years ago

Funding History

  • Aug 2016
    Seed

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