Responsibilities

• Strong understanding of the digital landscape
• Strong knowledge of all media functions (digital & offline Media, technology, and analytics)
• Extensive knowledge of the role of social as part of a holistic media plan including strengths and weaknesses of a variety of media channels
• Expert knowledge of social media landscape and new and evolving product offerings
• Expert-level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions
• Mastery of native social buying platforms
• Mastery of Meta Pixel and other technical paid social platform solutions
• Stays on the forefront of paid social product offerings, vets and oversees implementation as appropriate
• Understands and manages scope of work and flags scope creep on assigned accounts
• Ability to proactively solve problems, improve processes, and create operational efficiencies

Requirements

• 9 years biddable paid social media campaign management experience
• Experience in managing a team

Preferred

• Meta Blueprint Certification desired
• Healthcare industry knowledge a plus